(Senior) Brand Manager
(Senior) Brand Manager
Primal Pet Foods
Chicago, IL
See who Primal Pet Foods has hired for this role
Key Responsibilities:
- Lead the creation and continuous development of our new 3-year Primal Pet Foods product pipeline for domestic and international markets, inclusive of new items and portfolio optimization
- Develop the broader ideation process and manage execution, including identifying, researching, sizing and validating ideas, and leveraging consumer researching and testing when appropriate
- Lead innovation projects as they move from concept to launch within the Primal StageGate™ process, including brief creation, ideation, product design & consumer validation, project scaling and commercialization
- Play the lead role in analysis and sharing of market trends, consumer preferences, and competitor activities to identify opportunities for innovation/renovation, regularly reviewing to identify insights
- Collaborate closely with cross-functional teams including brand marketing, sales, project management, quality, operations, R&D, regulatory and finance to effectively support innovation projects and ensuring alignment with overall business objectives
- Work closely with R&D and Nutrition throughout the new product development lifecycle to provide input on product formulations and product testing
- Manage detailed deliverables related to the creative execution of new products including timelines, technical documents and packaging proofing to ensure on time delivery with internal and external partners
- Lead analysis that ensures opportunities meet financial objectives through price, positioning, forecasting, revenue & margin expectations
- Monitor project progress against goals and objectives, identify potential risks and issues, and implement mitigation strategies as needed
- Develop compelling, insight-backed internal & external presentations to support product sell-in, marketing hand-off and training
- Identify opportunities for innovation process optimization and help develop changes to improve effectiveness and streamline speed to market
- 5+ years of prior brand, innovation or product development experience in the consumer packaged goods (CPG) industry
- Pet industry experience highly preferred
- Bachelor’s degree in Marketing or related field required, MBA is a plus
- Highly proficient in Microsoft Excel, PowerPoint & Word
- Experience in using data sources such as Nielsen, Stackline, and trend reports
- Proven track record of leading successful new product initiatives, from concept development to commercialization
- Highly motivated self-starter and creative problem-solver who demonstrates curiosity and passion
- Strong blend of strategic mindset and analytical/data-driven thinking, with the ability to translate market insights into actionable strategies and initiatives
- Strong communication and relationship-building skills, with the ability to effectively collaborate with cross-functional teams and influence key stakeholders
- Excellent project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment
- Experience in delivering big picture thinking while managing meticulous attention to detail
- Applicants must be currently authorized to work in the U.S
- This position is mostly remote with the option to go to our Evanston office if desired
- Ability to travel up to 25% to other Primal locations and other necessary locations identified for the position and business
- $121,000-$180,000 - salary offered is dependent on experience level, qualifications, location, and other factors not limited to these mentioned
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73TD3MrOJS
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Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Internet Publishing
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