Senior Brand Manager

About Us: At Zena, we empower healthier lifestyles through premium supplements that enhance wellness and vitality. As a dynamic leader in the health and wellness industry, our rapidly growing team is committed to high-quality products that promote overall health and well-being. Zena Nutrition | Nutrient-Rich Supplements

Job Overview: We are looking for a dynamic and strategic Sr. Brand Manager to lead the development and execution of brand strategies that will drive growth and strengthen our market position. This role requires a blend of creative vision, strategic thinking, and operational expertise. You will be responsible for overseeing brand communication, consumer insights, product innovation, and packaging updates, while managing cross-functional teams and agency partnerships to ensure that Zena Nutrition stands out in the competitive supplement market.

Key Responsibilities

• Brand Strategy & Management: Develop and implement comprehensive brand strategies that align with the company’s vision and objectives. Ensure consistency across all brand touchpoints.
• Consumer & Shopper Insights: Lead consumer, shopper, and competitive research initiatives, leveraging both internal resources and external agencies for large-scale projects. Utilize insights to inform strategic decisions and brand messaging.
• Communication & Messaging: Oversee the development of brand messaging and communication strategies, including creative execution for TV, digital, and non-social media. Work closely with external agencies to manage large campaigns.
• Creative Development: Collaborate with creative teams and agencies to produce high-impact, non-social media campaigns that resonate with target audiences and reinforce brand positioning.
• Commercial Project Management: Lead and manage key commercial projects, ensuring timely delivery and alignment with business goals.
• Public Relations & Sponsorships: Develop and manage PR strategies and sponsorships that enhance brand visibility and reputation.
• Retail Activation: Drive retail activation strategies, including shopper marketing, media planning, and promotional strategies to increase brand presence and sales at retail locations.
• Innovation Management: Spearhead the development of new products and extensions, collaborating with R&D, innovation teams, and packaging designers to bring innovative products to market.
• Packaging Updates: Oversee packaging projects and updates, ensuring alignment with brand identity and consumer preferences.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
• 7-10 years of experience in brand management, with a strong track record in the consumer packaged goods (CPG) industry, preferably within the health and wellness or supplement sectors.
• Proven experience in managing and executing brand strategies, with a focus on consumer insights, product innovation, and retail activation.
• Strong project management skills, with the ability to lead cross-functional teams and manage external agency partnerships.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Creative thinker with a strategic mindset, capable of developing innovative solutions that drive brand growth.
• Ability to thrive in a fast-paced, dynamic environment, with a passion for health and wellness.

Equal Employment Opportunity Statement

We are an equal opportunity employer and welcome applicants from all backgrounds. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.