Senior Brand Marketing Manager

This is an exciting opportunity to join a growing global company in the cloud-based financial software industry! Seeking a dynamic and experienced Senior Brand Marketing Manager to lead our brand strategy and drive impactful marketing initiatives. As the Senior Brand Marketing Manager, you will play a pivotal role in shaping our brand identity, enhancing brand awareness, and fostering customer engagement. You will collaborate closely with cross-functional teams to develop and execute innovative marketing campaigns that resonate with our target audience and drive business growth.

Responsibilities:

• Develop and implement comprehensive brand marketing strategies to strengthen brand positioning and increase market share.
• Lead cross-functional teams in the development and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional advertising.
• Conduct market research and analysis to identify emerging trends, consumer insights, and competitive landscape to inform marketing strategies and tactics.
• Oversee the creation of compelling brand assets, including messaging, visual identity, and creative content, ensuring consistency and alignment with brand guidelines.
• Collaborate with product marketing, growth, and other stakeholders to ensure brand consistent across all touchpoints and customer experiences.
• Drive brand activation initiatives, including sponsorships, partnerships, and events, to enhance brand visibility and engagement.
• Monitor and analyze key performance metrics to measure the effectiveness of marketing campaigns and optimize strategies for maximum impact.

Requirements:

• 8-10 years of experience successfully developing and executing brand marketing strategies that drive measurable results.
• Strong leadership skills with the ability to inspire and motivate cross-functional teams towards a common goal.
• Excellent strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing initiatives.
• Creative mindset with a keen eye for design and storytelling, able to develop compelling brand narratives and assets.
• Highly organized with strong project management skills, able to prioritize and manage multiple projects simultaneously in a fast-paced environment.
• Adaptability and resilience to thrive in a dynamic and evolving industry, with a passion for innovation and continuous improvement.
• Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred.

Pay Rate:

$54-56/hour