Senior Director Analytics & Insights

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

Leads the consumer insights function, conducting market research and customer surveys to gain a deep understanding of consumer preferences, behaviors, and needs. Utilizes consumer insights to inform product development, marketing campaigns, and customer experience enhancements.

Responsibilities:

• Oversees the collection, storage, and maintenance of data from various sources, ensuring data accuracy, security, and compliance with relevant regulations. Establishes data governance policies and practices to maintain data integrity and consistency.
• Drives the development and implementation of advanced analytics techniques, including predictive modeling, machine learning, and artificial intelligence, to derive valuable insights and enhance business forecasting.
• Collaborates with the analytics team to create interactive and visually appealing dashboards and reports that provide actionable insights to key stakeholders, including executives and department heads.
• Establishes and tracks key performance indicators (KPIs) across various business functions to evaluate the effectiveness of initiatives and support data-driven decision-making.
• Partners with leaders from marketing, sales, product development, and other teams to understand business needs and develop data-driven strategies and solutions.
• Designs and directs the work of the functional area. Selects, coaches, and develops the team, setting objectives that align with company strategy to inspire and motivate the team. Manages organizational talent through performance management, succession planning, and development. Designs and directs processes by which team and individual performance are recognized, feedback is consistently delivered, and performance is systematically improved. Develops and/or recommends operating and capital budgets and controls expenditures within approved budget objectives.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”