Senior Events and Campaign Manager

Position Overview:

Lumin Digital is looking for a dynamic and experienced Events and Campaign Manager to join our marketing team. The ideal candidate will have a strong background in event planning and campaign management within the B2B SaaS industry, specifically focusing on finance, banking, and credit union sectors. This role is instrumental in driving brand visibility, lead generation, and client engagement through meticulously planned events and strategic marketing campaigns.

Key Responsibilities:

Plan, coordinate, and execute high-impact virtual and in-person events such as webinars, industry conferences, trade shows, and client events.

Develop and implement event strategies that align with overall marketing goals and the specific needs of the finance, banking, and credit union sectors.

Handle all aspects of event logistics including venue selection, vendor management, budgeting, and post-event analysis.

Design and execute integrated awareness marketing campaigns across multiple channels including email, social media, content marketing, and digital advertising.

Collaborate with cross-functional teams, including sales, product, and content, to craft compelling campaign narratives and assets.

Utilize marketing automation tools to manage campaign workflows, audience segmentation, and personalized communication.

Drive awareness and contact engagement efforts through targeted event participation and focused marketing campaigns.

Develop and manage lead nurturing programs to engage prospects and move them through the sales funnel.

Work closely with the sales and Account-Based Marketing (ABM) team to ensure effective lead handoff and follow-up.

Monitor and analyze the performance of events and campaigns, providing regular reports and actionable insights to senior management.

Use data-driven insights to optimize event strategies and marketing campaigns for maximum impact and ROI.

Conduct A/B testing and other optimization techniques to continuously improve campaign effectiveness.

Build and maintain relationships with key industry influencers, partners, and stakeholders.

Negotiate contracts and agreements with event vendors and partners.

Ensure high levels of customer satisfaction and engagement through excellent event experiences and communications.

Qualifications:

7+ years of experience in event planning and campaign management, preferably within the B2B SaaS industry and specifically within the finance, banking, and credit union sectors.

Proven track record of successful event execution and integrated marketing campaign management with a B2B Saas organization, preferably in the financial or banking industry.

Proficiency in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce).

Strong organizational and project management skills with the ability to handle multiple projects simultaneously.

Excellent communication and interpersonal skills.

Creative thinker with a strategic mindset and attention to detail.

LIFE AT LUMIN DIGITAL

Lumin Digital is a fintech company specializing in digital banking solutions. Through a fundamentally different approach to technology, service, and people, we’re creating the next generation of financial solutions each and every day. Lumin helps banks and credit unions build and deploy next-gen digital experiences that help to continually serve, engage, and grow their membership base. While other platforms are partially adapted or retrofitted for the cloud, Lumin is 100% cloud-native. It was built specifically for the cloud environment, allowing us to realize the advantages more fully it offers. It’s a difference that financial institutions and their users will see and feel almost immediately.

Our people have a passion for new possibilities. We intentionally foster curiosity through our culture. We engage people who can’t help but ask “what if,” “why not,” and “what’s next.” We encourage them to bring forward ideas that challenge, raise, and reset expectations. And we empower them to continually explore, experiment, and apply what they learn. We champion curiosity because curiosity is how we grow– as a company, as a partner, and as individuals. For more information, visit lumindigital.com.

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