Crayon

Senior Manager - Alliances Marketing  

Crayon United States

Direct message the job poster from Crayon

Alexandra Vinerean

Alexandra Vinerean

Global IT Talent Acquisition Specialist

  • Interested in building meaningful strategic growth, and continuously being empowered to make impactful changes?
  • Keen on joining a multi-talented team of professionals, that is proficient across all the marketing disciplines?
  • Ready to be part of Crayon US, which has been recognised as one of the fastest growing tech companies by Deloitte, and contribute to its success?


Practical Information:

Location: US | Reports to: Vice President, Marketing | Visa Requirements: Valid working visa for the US | Language Requirements: Professional English, written and verbal | Work Arrangement: Remote


As the new Senior Manager - Alliances Marketing, you will help facilitate the successful growth of our Alliance partners, by successfully leading the Alliance marketing function, and associated initiatives, from concept to creation, while efficiently partnering with cross-functional alliance and marketing team members.


Key responsibilities will include:

  • Lead the development, creation, and coordination of alliance marketing programs in partnership with marketing and the alliance program leadership
  • Collaborate with the marketing team to prepare and execute integrated co-marketing initiatives, such as digital campaigns, webinars, content creation, press releases, alliance events, and funded campaigns, aimed at increasing awareness and generating new leads with Alliance partners
  • Partner with cross functional teams to oversee and monitor funding prospects with Alliance partners
  • Work closely with Alliances counterparts, to build relationships and proactively coordinate, communicate, and leverage on opportunities that are available through our Alliances partnerships
  • Track, assess and present key metrics related to Alliances marketing initiatives


Your Competencies:

  • Possess a bachelor’s degree in marketing communications or a similar field, combined with 8-10 years of hands-on experience in B2B marketing, communications, or similar client facing roles
  • Practical experience in the technology sector, ideally gained from a SaaS based company
  • Extensive expertise in developing and managing marketing programs with Microsoft and AWS
  • Proven track record in managing and evaluating co-marketing initiatives


About You:

  • Skilled communicator, capable of creating compelling stories and motivating participants to actively engage
  • Proficient in generating creative and engaging content, alongside copy and campaigns
  • Passionate and enthusiastic marketer, capable of leading from the front in your area of expertise


What's on offer:

  • Flex time PTO
  • Employee Stock Option Program
  • 401K Match (Vested from day 1)
  • Maternity and Paternity Leave


Apply to join an award-winning employer!

  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Business Development, Consulting, and Management
  • Industries

    IT Services and IT Consulting, Information Services, and Software Development

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