Senior Manager, Audience Development
Senior Manager, Audience Development
FloSports
Austin, Texas Metropolitan Area
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Description
Position at FloSports
FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us!
THE ROLE:
FloSports is looking for a versatile digital media manager to help us grow our audience and build world-class content experiences for our customers. The ideal candidate is comfortable using analytics at every phase of content creation, knows enough about SEO to be dangerous and has experience with email newsletters. This person has a strong grasp on the type of content that resonates with fans. This role will be based in Austin, TX and required to work in the Austin office.
RESPONSIBILITIES:
At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.
OUR BENEFITS:
Position at FloSports
FloSports is a world-class sports media company strategically positioned to be the essential destination for passionate sports fans, delighting them with live event coverage, breaking news, highlights, stats, rankings, and team and player profiles. We are growing Our Sports every day by continuing to invest in our ever-expanding ecosystem, which consists of over a dozen sport verticals and hundreds of streaming partners. FloSports is creating the home for sports like hockey, track & field, racing, grappling, wrestling, cheer and more, and we are looking for innovative and passionate people like you to help us!
THE ROLE:
FloSports is looking for a versatile digital media manager to help us grow our audience and build world-class content experiences for our customers. The ideal candidate is comfortable using analytics at every phase of content creation, knows enough about SEO to be dangerous and has experience with email newsletters. This person has a strong grasp on the type of content that resonates with fans. This role will be based in Austin, TX and required to work in the Austin office.
RESPONSIBILITIES:
- Manages audience development team
- Manages two sports vertical content strategies, guides team of creators, which includes full-time employees and freelancers
- Reports to Sr. Director, Content
- Top-line SEO strategy and implementation
- Plans and executes social media strategies
- Collaborates with Marketing to help Content team support email newsletters
- Development of referral media channel
- CMS governance and enhancements
- Vendor management/scoping for tooling related to acquisition, engagement and automation
- Works with Marketing to understand the value of different content experiences in the subscription funnel, then implements strategy to lean into opportunities
- Proven success growing and engaging digital audiences via multiple media types: video, written, email and notifications.
- Experience applying SEO skills to content production strategies that yield maximum results.
- Passionate about getting the most out of their team as a manager; driven to win.
- Understands the power of social media, how various platforms are used and the types of Content that performs well on each.
- Knows how automation and CMS tooling should be used to drive a successful digital content team.
- Uses analytics to build iterative action plans for our coverage.
- Organized and efficient approach to content planning and communication.
At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential.
OUR BENEFITS:
- Recognized three years in a row as a Top Workplace by the Austin-American Statesman
- Flexibility at work - you can take control of your profession and personal schedule
- All-hands events hosted twice a year in beautiful Austin, Texas
- Annual equity awards for all top performers
- Competitive and comprehensive medical, dental and vision plans
- Peace of mind through company-paid short-term disability, long-term disability and life insurance
- Generous 401(K) company match vested immediately
- Progressive parental leave policies
- Unlimited paid time off
- Hack-a-thons and a full calendar of team-building and social events
- Free laundry service for all positions that require travel
- Company donation to youth teams and leagues that our employees coach
- Stocked snack bar, catered lunch and breakfast tacos every week
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Spectator Sports
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