Senior Manager, CX Strategy

Company Description

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.

Job Description

As Senior Manager, CX Strategy you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.

You will report into the Director of Customer Strategy. You will develop an understanding of our client's strategic goals and work to become a trusted advisor to the client and Merkle team.

Your experience understanding how businesses, brands and customers interact, with an advanced understanding of the evolving role that data and technology play in this relationship will help identify growth opportunities and deliver applicable recommendations.

Key Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• You will be the subject matter expert in digital marketing and CRM
• Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
• Develop trusted, long-term relationships with important client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans .
• Identify data points and measurements to show the impact of our approach and strategy on our client's business.
  
  

Qualifications

• Bachelor's Degree required.
• 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media
• 3+ years working in an agency or consulting firm.
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.
• Experience translating data analysis into applicable marketing recommendations and presentations – proficiency in PowerPoint.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20% travel (contingent on comfort level of client)
  
  

Additional Information

• Work remotely from home or from one of our many offices within the continental US
• Flexible Vacation Policy
• Generous Medical, Dental and Vision Coverage
• 401k with company match
• 22 US paid holidays
• Career development and learning opportunities
• Inclusive work culture and focus on DEI
  
  

The anticipated salary range for this position is $94,000-$152,375. Salary is based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in more than 110 markets, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more:

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We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.