Senior Manager, Email Marketing

ServiceChannel is the leading cloud-based service automation platform for facilities management. We offer a single platform to source, procure, manage and pay for repair and maintenance services from commercial contractors. We are a high growth, late stage startup with fantastic product-market fit, and trusted by more than 500 global brands like Cole Haan, Bloomin’ Brands, CVS Health, Louis Vuitton, Allbirds, and Under Armour. We are committed to creating a great product for our customers and a great work environment for our employees to succeed professionally and personally, landing us on Wealthfront's Career-Launching Companies List for the second year in a row.

ServiceChannel is seeking an experienced marketer with extensive email experience to join our rapidly growing Demand Gen Marketing team and take ServiceChannel customer lifecycle marketing to the next level. In this position, you will play an integral role in prospect, customer, and service provider engagement by developing systems and strategies that ensure the most relevant messages reach our prospects and customers at the right lifecycle moments. Your work will be a blend of technical, hands-on execution and longer-term strategic planning for ServiceChannel’s future.

Key Responsibilities

• Be the channel owner and subject-matter expert on email and customer lifecycle management and help the team learn how to incorporate best practices into all planning, decisions and execution – from segmentation, to creative/copy to deliverability.
• Work closely with the marketing team to drive new acquisition growth while improving customer loyalty, share of wallet, experience, satisfaction and engagement
• Be a hands-on marketer: set up email campaigns, develop strategies, and address challenges
• Develop scalable systems and strategies to optimize email performance, including content/creative, subject lines, A/B testing, and more
• Manage seasonal updates to ongoing triggered emails
• Manage email banner messaging: conceive of banner content, partner with Creative, and implement in triggered emails on a systematic basis
• Own weekly & monthly email reporting, including engagement metrics, productivity trends, and test results
• Conduct insightful customer & campaign analyses
• Generate and launch ideas for new testing opportunities
• Increase customer LTV by developing lifecycle and nurture automation programs to generate stronger relationships, lifetime value and share of wallet from our existing customer base
  
  

Required Skills & Experience

• 7+ years of experience in B2B or B2C marketing experience (4 years of email marketing specific experience); Hubspot, 6Sense, Alyce, ON24 marketing technology experience a plus
• Comfortable operating with an agile operating approach (constant testing/learning/iteration)
• Comfortable working on a high-performing team that is constantly challenging itself
• Email expertise - managed complex email ecosystems and driven demonstrable KPI’s
• Data-driven, solve problems using data
• Highly organized, self-starter and also highly collaborative
• Proven ability to work well with cross-functional teams
• Can-do, positive, inspiring attitude
• Passionate about the customer experience
• Ability to manage multiple priorities in a fast-paced environment, while still ensuring high quality deliverables and a strong attention to detail
• BA/BS
  
  

Why Work for Us?

Our work environment is dynamic, collaborative, and entrepreneurial - We are firm believers in working to live and not living to work. Don’t get us wrong, we work hard and do what it takes to get the job done, but we value a healthy work/life balance and have a lot of fun along the way. Our company is filled with foodies, music lovers, travelers and sports nuts.

We are looking for energetic, positive, creative problem solvers who don’t mind digging in and getting their proverbial hands dirty. In addition to striving to create the best possible environment for our ServiceChannel team members, we also support them outside of work as well through generous medical, dental, and vision insurance, life insurance, 401k with match, a flexible time-off policy, and paid parental leave. Our greatest benefit, however, is our amazing ServiceChannel team!

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

Fortive: For you, for us, for growth.

ServiceChannel empowers many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in the retail, restaurant, grocery, convenience store, fitness, banking, education and health industries. The facilities and store operations teams at CVS, Trader Joe’s, Adidas, Louis Vuitton and Chipotle, among 500 other brands in over 70+ countries, rely on us to deliver the best possible guest and employee experience. We are the leader in our space, and we continue to earn that position by driving innovation around IOT, AI and data with our software and services.In 2021, we joined the Fortive family of leading technology companies, united by a common purpose to make the world stronger, safer and smarter. Fortive is a Fortune 500 company and has been named by Fortune as one of the world’s most admired companies. Being part of Fortive means we are supported by a strong foundation of business systems, resources and culture, which will accelerate our growth journey!We offer an excellent benefits package including medical, dental, vision, life and LTD insurance, HSA, and a 401(k) retirement plan. We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.

This position is also eligible for bonus as part of the total compensation package.