Are you passionate about helping people optimize their finances and achieve independence? We are on a mission to revolutionize the way individuals and businesses manage their taxes and finances. Join us in building the world’s leading tax company, making a real difference in people’s lives.
What You’ll Do
Own and Execute Marketing Vision: Lead the marketing strategy for multiple products, both product-led and sales-led, defining messaging and positioning for all products.
Customer Segmentation: Identify key customer segments across businesses and accountants to determine optimal go-to-market strategies for each product.
Channel Marketing: Co-lead accountant channel marketing efforts alongside the training and education team.
Budget Management: Optimize a $100-150k monthly marketing budget across all channels, coordinating with finance and vendors.
Multi-Channel Strategy: Lead content, social media, SEO, and email marketing strategies to deliver nurture streams segmented by role, intent, and engagement stage.
Agency Relationships: Manage key agencies for web development, branding, PR, and paid advertising.
Event Strategy: Develop and promote hosted and sponsored customer events.
Rebranding: Finalize and communicate the rebranding from Corvee to Instead to all stakeholders.
Martech Stack: Collaborate with business intelligence to design the marketing technology stack, reporting, and KPIs.
Tech Stack: Leverage tools such as Salesforce, Pardot, Tableau, Metabase, Webflow, Iterable, WordPress, Google Suite, Canva, and more.
Reporting: This role reports directly to the CEO/Founder.
What You’ll Bring
Experience: Preferred experience working with a sales-led company transitioning to product-led or vice versa.
Growth Mindset: A growth hacking mentality to identify opportunities throughout the customer journey.
Brand Building: Ability to create an inspirational brand that resonates with all stakeholders.
Team Leadership: Capability to hire and lead an exceptional marketing team aligned with our mission and user experience.
AI Integration: Knowledge of leveraging AI to amplify creative output across the organization.
Marketing Expertise: Solid experience in demand generation, lifecycle marketing, content strategy, and overall growth marketing.
Curiosity: A genuine interest in our products, users, and customers.
Self-Starter Attitude: A proactive leader and doer, unafraid to roll up your sleeves and take the lead on exciting projects.
Results-Driven: A focus on building impactful initiatives and achieving metrics.
Perks & Benefits
Unlimited Vacation: We believe in work-life balance and offer unlimited PTO.
Equity Participation: Own a piece of our company with participation units.
Retirement Planning: We offer a 401k plan with company contributions.
Health Insurance: We cover 100% of your health insurance.
Parental Leave: Paid leave for welcoming a new family member.
Amazing Team: Join a dynamic team dedicated to transforming the finance industry.
Competitive Compensation: Salary range between \(200,000 - \)300,000+, with room for discussion based on your experience.
And More: These perks are just the beginning of what we offer!
Apply Now
If you’re excited about this opportunity and believe you’re the perfect fit, we’d love to hear from you. Apply today and let’s build something incredible together!
Note: This job description is for a fully remote position.
Employment Type: Full-Time
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Human Resources Services
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