Cradlepoint, part of Ericsson

Senior Marketing Program Manager

Cradlepoint, part of Ericsson provided pay range

This range is provided by Cradlepoint, part of Ericsson. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$103,950.00/yr - $193,050.00/yr
As the technology firm that created the mobile world and a rich history of 145 years of building ground-breaking solutions and innovative technologies supported by 60k+ patents, Ericsson has made it our business to make a mark. When joining our team at Ericsson you are empowered to learn, lead and perform at your best, shaping the future of technology. This is a place where you are welcomed as your own perfectly unique self, and celebrated for the skills, talent, and perspective you bring to the team.

Ericsson Enterprise Wireless Solutions (BEWS) is the group responsible for leading Ericsson’s Enterprise Networking and Security business. Our growing product portfolio spans across wide area networks, local area networks and enterprise security. We are the #1 global market leader in Wireless-WAN based enterprise connectivity solutions and are growing fast in enterprise Private 5G networks and Secure Access Services Edge (SASE) solutions.

How Will You Contribute to the Company?

Overview

As the technology firm that created the mobile world and a rich history of 145 years of building ground-breaking solutions and innovative technologies supported by 60k+ patents, Ericsson has made it our business to make a mark. When joining our team at Ericsson you are empowered to learn, lead and perform at your best, shaping the future of technology. This is a place where you are welcomed as your own perfectly unique self, and celebrated for the skills, talent, and perspective you bring to the team.

Ericsson Enterprise Wireless Solutions (BEWS) is the group responsible for leading Ericsson’s Enterprise Networking and Security business. Our growing product portfolio spans across wide area networks, local area networks and enterprise security. We are the #1 global market leader in Wireless-WAN based enterprise connectivity solutions and are growing fast in enterprise Private 5G networks and Secure Access Services Edge (SASE) solutions.

How Will You Contribute to the Company?

We are seeking an innovative, results-oriented Senior Alliance Marketing Manager to serve as a primary go-to-market marketing point of contact for Private Networking and other ecosystem partners. This role will help drive integrated marketing plans, enablement and demand-generation programs with strategic Private Networking business partners in order to help the company exceed current and future growth targets. This position reports to the Sr. Director Service Provider Marketing.

The ideal candidate has an equal passion for business development, strategic marketing and program execution coupled with a deep familiarity of the information technology business. The candidate will also exhibit exceptional executive presence, be able to flex to an evolving environment and exhibit emotional maturity. This candidate will also have experience in building strategic partnerships, creating customized and integrated marketing programs from scratch and skillfully collaborating with internal and external teams to bring the programs to life.

What Will You Do?

  • Serve as a primary go-to-market marketing liaison for Private Cellular Networking and other ecosystem partners within the Ericsson Enterprise Wireless Solutions Field, Partner Service Provider & Alliances Marketing team.
  • Design and develop integrated marketing plans with top tier technology partners, with the goal of driving pipeline and revenue growth, while leveraging the existing Ericsson Enterprise Wireless Solutions marketing teams, expertise and programs
  • Collaborate with various marketing teams to execute upon said marketing plans. Such collaboration and alignment will result in the candidate’s ability to deliver the Partner Program marketing benefits, such as: joint go-to-market planning and execution, sales tool development, access to technical trainings and certifications via Cradlepoint University.
  • Joint marketing plans including value proposition, messaging and PR strategy that aligns with the Ericsson Enterprise Wireless Solutions marketing strategy
  • Event participation that supports, augments and enhances Ericsson Enterprise Wireless Solutions event strategy
  • Demand generation and promotional campaigns that serve to leverage existing demand gen expertise and programmatic approaches
  • A cadence of alliance communications and coordination of communications with enablement teams
  • Assets and training for Alliance, Field and Channel sales and technical teams that is cohesive and inclusive of Ericsson’s Enterprise Wireless Solutions organizational learning and enablement strategy
  • Engage and coordinate with Product Marketing, Sales Enablement and Field, Partner & Service Provider Marketing to ensure launch activities include sales, channel and alliance partner enablement activities and support
  • Manage and report upon quarterly metrics for partner marketing initiatives and resulting influence on sales pipeline
  • Manage and stay within quarterly alliance marketing budget and related Marketing Development Funds
  • Manage consistent communications on plan, successes, challenges with all key stakeholders.
  • Prepare and give marketing reviews to senior and executive management, partner stakeholders and business development teams

Qualifications

Minimum Qualifications:

  • Ten (10) years of professional alliance or channel marketing experience in a fast-paced B2B environment, preferable in the IT or networking industries, including at least seven (7) years of demonstrated success delivering marketing plans with key business partners, at scale, with a recognized industry leader
  • Proven ability to ideate, design, execute and track integrated, customized marketing strategies and programs with key business partners
  • Ability to develop and deliver messaging, presentations and communications to a variety of audiences, adapting delivery styles and methods
  • Experience using a CRM and marketing-integrated tools such as Marketo and/or a PRM
  • Experience in developing, guiding, measuring and coaching others to achieve success and exceed goals
  • Strong negotiation skills
  • Excellent financial modeling and analytical skills
  • Ability to work with and present to senior executives
  • Experience with project management tools such as Asana or Microsoft Teams
  • Bachelor’s degree in Marketing, Sales or Business
  • Willingness to travel 25%

What You Bring To The Role

  • Mission-driven, with a belief in and commitment to the success of Ericsson Enterprise Wireless Solutions.
  • A balanced blend of strategist and executioner with the needed ability to flex and shift in a fast-paced, evolving environment
  • A skilled listener who proactively seeks input from others to formulate a sound, well-organized plan
  • A team player with advanced emotionally maturity and a very good sense of humor combined with the flexibility and sensitivity to work with diverse personalities and situations
  • An exceptional communicator with proven verbal and written communication skills
  • High level of personal and professional integrity and trustworthiness with strong work ethic and the ability to work independently with minimal direction
  • A hard worker with a high energy level, a “doer” with a willingness to work hands-on in developing and executing activities
  • Extremely detail-oriented and capable of managing multiple priorities, tasks and deliverables on time and within budget

Preferred Qualifications

  • MBA

Why Ericsson Enterprise Wireless Solutions?

At Ericsson Enterprise Wireless Solutions, we are one team - all in on inclusion. Celebrating the uniqueness of our individual team members across the globe helps us build diverse teams where we all can thrive. Our connected, community-focused culture enables each one of us to perform at our best and fully be ourselves.

Our Values Drive Everything We Do

  • Respect: we don't point a finger; we lend a hand.
  • Integrity: we do the right thing, even when it is hard; we make fact-based decisions.
  • Perseverance: we accept and embrace change; we have a passion to win!
  • Professionalism: we hold each other accountable.

We are creating the future of global connectivity and community. Come join us. You belong here.

Compensation & Benefits At Ericsson Enterprise Wireless Solutions

At Ericsson Enterprise Wireless Solutions, we know that our people are the key to our success. We offer a competitive compensation and benefits package to help with your individual needs and goals.

Your Pay

The salary range for this position is listed below. The actual salary offered is dependent on various factors including, but not limited to, location, the candidate’s combination of job-related knowledge, qualifications, skills, education, training, and experience.

$103,950.00 - $193,050.00

Your pay also includes the opportunity for an annual bonus. This variable pay opportunity is dependent upon the attainment of agreed to goals and objectives as determined by our Senior Leadership team. Certain eligibility and pro-ration rules apply.

Your Health

Ericsson Enterprise Wireless Solutions offers excellent, competitive employee benefits, such as: subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP), with a generous company-provided HSA contribution. For California employees, we offer a subsidized HMO option through Kaiser. Ericsson Enterprise Wireless Solutions also offers subsidized dental and vision coverage.

Your Financial Security

Ericsson Enterprise Wireless Solutions invests in both your short and long-term financial wellbeing. Our 401(k) plan has a 4% company match and immediate vesting. Employees will also receive company-paid employee basic life and AD&D insurance and company-paid disability benefits.

Your Time

Your work-life balance is important to us. Ericsson Enterprise Wireless Solutions provides generous paid time off, including: 15 days of Flexible Time Off (FTO), four paid quarterly well-being days, and 11 paid annual holidays (includes nine company holidays and up to two floating holidays).  Please note that an employee’s FTO balance and floating holidays may be prorated in the first year, based on start date. We also offer paid maternity-leave benefits and six weeks 100% paid family leave for all employees. 

Additional Benefits

Ericsson Enterprise Wireless Solutions offers other company-paid benefits such as a comprehensive Employee Assistance Program, Talkspace mobile therapy, and volunteer paid time off.

Ericsson Enterprise Wireless Solutions’ Diversity, Equity, Inclusion, and Belonging mission is to create an inclusive work environment where all employees’ differences are celebrated, their thoughts matter, and everyone feels safe to bring their authentic selves to work. We’re proud to be an equal opportunity employer and aim to attract, develop, and engage top talent from a diverse candidate pool. It is our policy and commitment to provide equal opportunity employment for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.

Please note: Ericsson Enterprise Wireless Solutions does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Ericsson Enterprise Wireless Solutions employees.

The deadline to apply to this role is listed below.

08 / 15 / 2024

Note: this date may be updated based on any extensions to the job posting.

  • Seniority level

    Mid-Senior level
  • Employment type

    Full-time
  • Job function

    Project Management and Information Technology
  • Industries

    Computer Networking Products

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