Senior Vice President, Marketing

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Apollo.io provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. By helping revenue professionals find the most accurate contact information and automating the outreach process, Apollo.io turns prospects into customers. Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital, Bain Capital Ventures, and more, and counts the former President and COO of Hubspot, JD Sherman, among its board members. Apollo.io is growing rapidly, with 900% revenue growth since 2021, and is looking for world-class talent to keep building with us.

The Role:

Apollo.io is seeking a dynamic, data-driven Senior Vice President (SVP) of Marketing to drive the next phase of our growth. This leader will be responsible for building and executing a comprehensive marketing strategy that increases our top-of-funnel growth year-over-year. As the functional leader for the entire marketing department, you will partner closely with Product, Sales, and other key stakeholders to ensure alignment with Apollo’s long-term vision. Your leadership will unify our current marketing efforts into a cohesive strategy that positions Apollo.io for continued success.

Responsibilities:

• Develop and implement a marketing strategy that drives sustainable top-of-funnel growth and leads to significant volume increases year-over-year.
• Work cross-functionally with Product, Sales, and Engineering teams to build and execute go-to-market plans for upcoming product releases.
• Align our brand strategy with Apollo.io’s multi-year product vision, refining our ICP and crafting compelling ways to capture and engage key audiences.
• Own and drive top-of-funnel metrics, including user growth, ARR, MQLs, and team adoption, while ensuring high ICP penetration rates.
• Serve as a critical partner to Sales and Product, ensuring close collaboration across departments to support growth in a product-led growth (PLG) motion.
• Lead and scale a high-performing marketing team across Demand Generation, Product Marketing, and Content, while fostering a cohesive vision across marketing and product.
• Assess SaaS-specific marketing strategies and determine where to invest resources to drive growth, lifecycle marketing, and customer education.
• Drive marketing efforts to refine Apollo.io’s market positioning, establishing key messaging that differentiates us from competitors and resonates with our audience.
• Leverage data and analytics to inform all marketing decisions, ensuring a highly data-driven approach in collaboration with Data/Analytics teams.
• Manage a multimillion-dollar blended budget, prioritizing acquisition and growth initiatives to scale marketing efforts effectively.
• Cultivate a team culture that embodies Apollo.io’s values, ensuring a positive contribution to the broader organizational culture.
• Set and achieve success metrics, including employee sentiment on alignment, digital acquisition improvements, email lifecycle campaign effectiveness, and brand positioning.
  
  

What We’re Looking For:

• 10+ years of senior leadership experience in marketing, ideally within a fast-paced SaaS or tech environment.
• 3+ years as the head of global marketing in a similar environment
• Proven success in driving top-of-funnel growth and delivering aggressive year-over-year growth.
• Strong experience with product-led growth (PLG) models and close collaboration with Sales and Product teams.
• Exceptional team leadership skills with a track record of upskilling and scaling high-performing marketing teams.
• Ability to align a complex product suite with a compelling and credible market narrative.
• Deep understanding of demand generation, product marketing, and brand building in a SaaS environment.
• Data-driven decision-maker with experience partnering closely with Data/Analytics teams to make informed marketing decisions.
• Proven financial discipline, capable of managing a substantial marketing budget effectively.
• Excellent collaboration and communication skills, with a customer-first and growth-oriented mindset.
  
  

What You’ll Love About Apollo

Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees’ careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the Apollo platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You’ll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We’re very collaborative at Apollo, so you’ll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You’ll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you’ll have a whole team remotely by your side to help you do it!