SEO & Content Specialist
SEO & Content Specialist
El Toro Interactive, LLC
United States
See who El Toro Interactive, LLC has hired for this role
Description
Job Description:
The SEO and Content specialist will help drive and execute organic search strategies for a variety of client projects. With both SEO and Content development experience, this person will be able to form, present, and execute upon a full-suite organic media strategy. This includes benchmarking against SEO best practices as well as discovering creative solutions to SEO-related problems. Our SEO team prides ourselves on creating actionable insights and driving high-quality results to all of our clients. If you have both SEO and Content experience, this role might be perfect for you!
Position Summary:
Essential Function/Responsibility:
SEO/Content Strategy:
Best-in-Class Benefits Health Care. 401k. Short/Long term Disability. Life, Dental, and Vision Insurance. Work-Life Balance. Take your birthday off! Enjoy Flex Fridays all year round.
The salary range for this role is $65,000 to $75,000; however El Toro considers several factors during the hiring process, including but not limited to, responsibilities, the role, experience, education, training, and key skills.
El Toro is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
- This is a fully remote position.****
Job Description:
The SEO and Content specialist will help drive and execute organic search strategies for a variety of client projects. With both SEO and Content development experience, this person will be able to form, present, and execute upon a full-suite organic media strategy. This includes benchmarking against SEO best practices as well as discovering creative solutions to SEO-related problems. Our SEO team prides ourselves on creating actionable insights and driving high-quality results to all of our clients. If you have both SEO and Content experience, this role might be perfect for you!
Position Summary:
- Optimize the organic presence for our client sites with the ability to pivot SEO recommendations based on what is working for performance; as well as utilizing SEO best practices for on-site content, technical SEO, and off-site link profiles
- Optimize existing site content aimed at target keywords and calls to action
- Develop new and engaging content for our client sites aimed at an over-arching content strategy crafted by you and the client together
- Provide support for existing analytics and SEO reporting needs including: building dashboards, setting up analytics and reporting platforms, creating reports for clients, optimizing reporting efforts to build efficiency
- Identify opportunities to improve performance against internal and external benchmarks that fully consider marketing, revenue, other metrics and holistic reporting perspectives
- Provide analysis recommendations to improve SEO, content, business, marketing and customer intelligence, data management, and analytics across the organization for our digital marketing clients and other partners
- Identify trends in the data and build narratives that leadership can use to modify or generate new business proposals, product features, or marketing campaigns
Essential Function/Responsibility:
SEO/Content Strategy:
- Implement and maintain ongoing strategies to enhance keyword ranking, title tags, and meta descriptions, optimize on-page content for organic search traffic, and increase organic search revenue
- Devise a plan to enhance on-site content through keyword research, blogs, off-site publishing, and other strategies
- Generate content with targeted keywords to improve the overall relevance of the website
- Participate and engage in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance against client goals
- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
- Outline and analyze key metrics for comprehensive, multi-channel campaigns tied to key organizational strategies and outcomes
- Help maintain reporting standards for SEO and content programs
- Create or improve existing, professional and easy to use, monthly and quarterly reports to present to clients
- Work with digital marketing experts to analyze overall effectiveness of on-going campaigns and identify opportunities for growth
- Provide audience segmentation insights
- Help marketing experts process data in new ways to uncover new opportunities
- Google Analytics
- Google Looker
- Google Tag Manager (other tag management platforms a plus)
- Microsoft Excel (large data sets and manipulation / analysis of data within excel)
- ScreamingFrog
- SEMRush
- Google Search Console
- (Tech SEO knowledge or comfortability with coding language is a plus)
- Google Workspace
- Shopify
- 3-4 years experience in SEO, content, data, or digital marketing based roles
- Bachelor's degree or above
Best-in-Class Benefits Health Care. 401k. Short/Long term Disability. Life, Dental, and Vision Insurance. Work-Life Balance. Take your birthday off! Enjoy Flex Fridays all year round.
The salary range for this role is $65,000 to $75,000; however El Toro considers several factors during the hiring process, including but not limited to, responsibilities, the role, experience, education, training, and key skills.
El Toro is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Primary and Secondary Education and Non-profit Organizations
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