SEO Manager (12 Month Fixed-Term)
How you’ll make an impact
As SEO Manager, you’ll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines in the US market, alongside our internal team and agency partners. SEO is a key growth channel for Xero, attracting millions of sessions a month, and with significant opportunity to expand further in the US. Leveraging a combination of content, technical SEO, authority/link building, and other offsite SEO activity you’ll drive predictable long term impact by delivering high quality content to users on Google and beyond.
What you’ll do
- Reporting into the Head of SEO your main responsibility will be end to end management of our SEO initiatives for the US market. This will include:
- Leading SEO projects - from strategy planning, through to implementation and performance monitoring
- Owning US keyword intelligence, and defining opportunities and gaps in terms of keyword coverage for the US market
- Collaborating with our in-house content, website, CRO and analytics teams to support our advertising strategies.
- Owning our relationship with US and UK based SEO agencies
- Using performance data and competitive insights to develop an offsite strategy to support SEO efforts
- Monitoring performance, and staying on top of industry trends and algorithm changes - then sharing insights and acting on them
What you’ll bring with you
- Critical competencies:
- Expertise in data-driven SEO
- Strong communication skills Analytical mind and attention to detail
- Curious mind and passion for learning
- Strong cross-functional collaboration skills
- Passion for SEO and performance marketing
- Experience:
- Bachelor degree
- 5+ years experience in SEO
- Experience with Core Web Vitals, E-E-A-T and other more recent industry trends
- Extensive experience with SEO performance tracking tools, Google Analytics and Search Console
-
Seniority level
Mid-Senior level -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Software Development
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