Social Media Coordinator

Join the LuCrew!

Lulus Vision

At Lulus, our team is committed to offering the best possible service to our customers throughout the world. Our fun and casual work environment focuses on innovation and teamwork at all levels of the organization. We are always on the lookout for talented and dedicated people to join the Lulus team as we continue to build our community!

Our Commitment

Lulus is proud to be an equal-opportunity employer and strives to create an organizational climate that fosters belonging, dignity, and justice so that all of our team members can show up as their authentic selves and thrive. We are committed to increasing the representation of marginalized people across our team through hiring practices that value lived experience and unique perspectives. Our work environment embraces creative expression, collaboration, and connection without the expectation of assimilation.

The Social Media Coordinator will work collaboratively with the Lulus social and marketing teams across all current and future social media accounts to support social growth, content creation, copywriting & strategy. Reporting to the Social Media Marketing Manager, you’ll be proactive in bringing social-first ideas to the forefront that align with the broader marketing strategy, while educating and engaging the Lulus’ community. This is an ideal role for someone who is strategic, collaborative, passionate about social media, and excited to help craft and execute Lulus’ social strategy.

This role is a hybrid role and is required to be in the office on Tuesdays through Thursdays.

What You’ll Do

• Support the Social Media team with daily operations including, but not limited to, social planning and copy, community engagement, reporting, and more across Instagram, Facebook, Twitter, TikTok, and Pinterest accounts/emerging social media platforms
• Assist in managing overarching social media strategy and execution by brainstorming, pitching, and conceptualizing original content ideas and social franchises for social media platforms
• Enhance best practices and meet brand social KPIs by tracking and reporting on trends and cultural moments, pitching ideas to keep our social channels relevant to the Internet landscape and our customer’s mindset
• Organize social media communication plans for major brand activations including ownership of the social media calendar. Understand social posting pacing based on business plans and trends
• Compliment visual assets with strong commercial copywriting skills
• Develop content as needed based on marketing briefs and optimize for best performance on each social channel
• Capture organic/authentic/fun content at photoshoots exclusive for social media, giving users a sneak peek and behind-the-scenes peek at our studio operations
• Using a deep understanding and sensitivity of Internet culture, find ways to harmoniously include Lulus’ brand identity into that space to become noticed and widely circulated
• Closely analyze results to inform the team of noticed trends, successes, and opportunities
• Post-campaign analysis recaps and ownership of always-on-channel documents including monthly, and quarterly decks and contributions to cross-functional social team documents
• Communicate with social audiences to build connections, resolve customer service issues, and educate consumers on product assortment
• Heavily monitor channels for issues management, and customer sentiment, and escalate any consumer concerns to appropriate team members
• Partner with customer service to ensure comments/questions are responded to within 24 hours
• Additional duties as assigned by the Lulus marketing team
  
  

What You’ll Need

• 1-2 years of social media experience with key social media platforms, including but not limited to Instagram, Facebook, Pinterest, and TikTok
• Familiarity with the Lulus brand, brand voice, and Lulus customer-first Lulus approach.
• Passionate about the fashion industry and in tune with Gen Z culture
• Strong writing and oral communication skills
• Knowledge of best practices and content types for social platforms, including trend activation
• Experience with social media management tools such as Dash Hudson, Sprinklr, etc.
• Passionate and open-minded about Internet culture and its ever-changing landscape
• Able to build relationships and work collaboratively with members of multiple teams
• Proficient in mobile creative apps, and in-app editing
• Must be willing to travel and cover events
  
  

Nice to Have - Bonus Points!

• Experience creating content for social channels, including photography, videography, and an eye for graphic design
  
  

What You’ll Love About Us

• Great Company Culture - Where you can be your true authentic self!
• Profit-Sharing Bonus Plan for applicable roles
• Medical, Dental, and Vision benefits
• Voluntary Life & AD&D Insurance, Critical Illness, Short Term Disability
• Prepare for the future - 401(k) Safe Harbor Plan - 4% company matching
• Employee Stock Purchase Plan (ESPP)
• Restricted Stock Units for applicable roles
• Wardrobe Perks - 30% employee discount!
• Recognition of employee birthdays and work anniversaries!
• Work that stays at work - Genuine work/life balance
• Rest and Relaxation - Generous Paid Time Off, Paid Sick Time, and Paid Company Holidays
• Paid Parental Leave
  
  

We’re ready to meet you! Come help us achieve our ambitious goals!

At Lulus, we believe our people are our greatest asset and we seek to structure competitive compensation offers to ensure that we are able to attract and retain the best talent. Our job postings include an annual base salary range for the role. The stated base salary range represents our good faith estimate as to what candidates are likely to expect, and we tailor our offers within the range based on several factors, including the selected candidate's educational and professional experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the selection process. Base salary is part of a total compensation package, which, depending on the position, may also include an annual bonus and other benefit programs.