Social Media Director

A marketing and advertising agency in Virginia Beach filled with creative thinkers, problem solvers, storytellers, digital gurus, and innovative strategists. Our creative team culture fosters individual and company growth. We’re proud to call some of the region’s most well-known and top of class businesses our clients. Our focus on our clients’ goals and success continues to drive our own success and agency growth. Who We’re Hiring. A Social Media Director to lead and inspire our team of social media specialists and oversee the social media strategy, execution, and performance for our clients. This role will work collaboratively with the media, digital, creative and account teams on campaign recommendations and plans, emerging social media trends, new business pitches and the day-to-day management of the agency’s social media clients. Job Responsibilities: Management: Lead the social media team through strategy, new ideas, analytics and insights and more. Provide strong leadership to encourage professional growth and development amongst the social team and foster a sense of collaboration and teamwork. Strategy Development: Develop and implement social media strategies aligned with the client’s goals and objectives. Stay updated with industry trends and best practices. Content Creation: Concept and execute engaging and relevant content for social media platforms, including Meta, Linkedin, GMB and more. Campaign Management: Plan and execute social media advertising campaigns to reach target audiences, drive website traffic, and achieve conversion goals. Monitor campaign performance and optimize to maximize results. Analytics and Reporting: Track and analyze key performance metrics, such as engagement, reach, impressions, and conversion rates. Generate reporting to evaluate the effectiveness of social media efforts and identify areas for improvement. Collaboration: Work closely with internal teams, to align social media initiatives with broader business objectives. Stay Updated: Keep abreast of new social media platforms, features, and tools, and recommend innovative strategies to leverage emerging trends for competitive advantage. Community Management: Monitor and respond to comments, messages, and mentions on social media channels in a timely and professional manner. Foster meaningful interactions with followers and manage online communities effectively. Skills & Experience Bachelor’s degree in Marketing, Advertising, Communications, or related field Proven experience (5-7 years) in social media management, preferably in a leadership role Strong understanding of social media platforms, algorithms, and best practices Excellent written and verbal communication skills Proficiency in social media analytics tools and reporting Creative thinking and problem-solving abilities Ability to work effectively in a fast-paced, dynamic environment Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines Strong leadership and team management skills Accepted file types: pdf, Max. file size: 5 MB. #J-18808-Ljbffr