Social Media Manager

*ONGOING DAILY HYBRID NYC BASED CONTRACT, SENIOR LEVEL ROLE- MUST HAVE 4-6+ YEARS EXPERIENCE AND BE BASED IN OR NEAR NYC!!!

LOOKING TO FILL AN OPENING FOR THE CONSUMER/FAMILY DIVISION AND EDUCATION/TEACHERS DIVISION!

Working with a top client, an iconic children's book publishing and education company looking for a Social Media Content Manager to work at a senior, strategic level to create content and copy, oversee social analytics, project management tasks, and more...

THE OPPORTUNITY

We are looking for a passionate and creative social media strategist who will be responsible for assisting with storytelling across our [consumer/educator] audiences on our social media channels.

Reporting to the Director of Social Media Content, the Manager of Social Media Content for CONSUMER OR EDUCATOR AUDIENCES will play a pivotal role in supporting the creation and execution of the brand's content calendar, interface with cross-functional teams, and contribute to the overall success of the company's social media initiatives.

RESPONSIBILITIES

- Social Media Strategy

- Implement social media content strategies set by the Director of Social Media, ensuring alignment with inter-department goals, the company's core literacy mission, and overall audience needs

- Participate in planning sessions for new ideas and campaigns

- Assist in strategic social media projects, such as entering new social media channels or key campaigns, occasionally taking the lead

- Work closely with Paid Social team to coordinate and integrate paid support into organic social strategies

- Content Creation

- Assist in tailoring content for diverse platforms, leveraging the unique strengths of each to drive site traffic, awareness, and engagement for programs

- Translate social media strategies into well-thought, descriptive creative briefs

- Support in producing copy and messaging for new social assets and posts

- Work with Creative team by providing feedback and review to ensure content aligns to strategies set by the Director of Social Media

- Continuous Improvement

- Work with social analytics team to measure and translate content performance into actionable future strategies

- Assist in setting goals based on past performance and internal partner priorities

- Help produce and maintain strategy documents and debriefs

- Understanding the Landscape

- Stay up-to-date on current and emerging social media trends, ideating on ways they can incorporated into business goals

- Serve as knowledge leader for current and emerging social platforms, understanding best practices and ways to drive goals

- Provide guidance and support for social technologies (e.g. live-streaming; video recording)

HOW YOU CAN FIT - Qualifications

- Passionate about books, reading, and spreading literacy worldwide

- 4 - 6 years experience in social media and/or marketing

- Experience in education, children’s media, or entertainment preferred, but not required

- Experience working on the social content strategy and brand voice of a multifaceted organization across various social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok)

- Experience implementing a successful organization-wide social media content strategy

- Fluent with social media management technology, such as Sprinklr (or similar), and workflow systems such as Airtable

- Strong verbal and written communication skills with ability to engage with varied audiences. Grammar nerds welcome.

- Knowledge in applying data-driven insights to content strategy, development, and continuous improvement.

- Expertise with a wide range of social media content formats (written, video, static images). Bonus points for video and photo editing skills.

- Highly proficient in decision-making, prioritizing, and problem-solving.