Social Media Manager

Job Overview

The Social Media Manager & Strategist will be responsible for building a comprehensive social media strategy across owned channels. The ideal candidate will be self-driven, creative and analytical; candidates should have significant experience managing a social team, creating content, a high taste level and a portfolio that demonstrates expertise in automotive, entertainment or lifestyle social content, as well as successful digital-first campaigns.

This role will play a critical role in helping to grow our fanbase, ensure our partners maximize their activations across digital and position us as a best-in-class content team across all of sports. We’re looking for a collaborative, proactive and strategic person who isn’t afraid to roll up their sleeves and push the envelope. This person must have a passion for the digital and creative landscape, possessing a strong understanding of consumer behavior. A passion for sports business, especially motorsports, is a plus.

CORE COMPETENCIES

• Oversee social team, strategy and execution to ensure organic traffic and audience across social content channels
• Develop and execute strategy and implementation including editorial content calendars, content creation, performance forecasts and reports, marketing and insights
• Creating content for new and emerging social media platforms.
• Report on social metrics such as growth, engagement, conversation and amplification across channels and platforms on regular basis to inform strategy and meet KPI goals.
• Lead team in developing editorial posting and creation of written, photo and video content in keeping with our core brand DNA
• Develop and implement omni channel strategy
• Maintain overarching and forward-looking team calendar and social schedules.
• Collaborate with cross-functional teams (e.g. Marketing, Sales, Video, Bidders, Consignment, VIP) to ensure editorial strategy encapsulates and supports all areas of the Barrett-Jackson business across paid and organic
• Strategize to meet KPIs and growth across all editorial and client channels and campaigns; monitor real-time data and adjust as needed to achieve desired results
• Oversee full time team plus seasonal team of influencers, creators, and social amplification managers for all creative content, including Lives on Instagram/Facebook/TikTok, TikTok content and livestreams
• Identify and develop revenue generating campaigns and custom content activations in partnership with sales and marketing.
• Manage paid social budgets
• Craft platform-endemic content strategies to distill campaign messaging uniquely to each social platform (Instagram, Facebook, Twitter, YouTube, LinkedIn, TikTok)

EXPERIENCE

• Minimum 3-5 years of experience in Social Media Management
• Experience posting content to social media platforms for a brand, including usage of tools such as Sprout Social, Loomly or relatable products
• Strong Background and proven knowledge in creating content for new and emerging social media platforms.
• Concise and effective copywriting skills for social media
• Proficiency running brand and sponsor campaigns with successful results
• Willing to work extended and irregular hours
• Ability to adapt content for multiple platforms (Posts, Stories, Reels, TikTok)
• Work with a team to achieve goals on a constantly moving deadline and turning around content in a fast-paced environment
• Ability to prioritize multiple tasks in a fast-paced environment
• Capacity to manage/backup your media on a Media Server as you work
• Knowledge of automotive industry, automobiles, and collector vehicles a plus
• Experience working in live events