Social Media Manager

Position Overview:

Title: Social Media Manager

Location: New York, NY or Willowbrook, IL

We are looking for an enthusiastic, self-starter who is inspired by the world of beauty and fragrance and who enjoys navigating the ever-evolving social landscape

.In this role you will be responsible for the social media strategy and day-to-day execution across all social channels for the brand. In collaboration with leadership and cross-functional teams, you will execute long range social plans supporting Lake & Skye’s and Tru Fragrance & Beauty's overall brand vision and goals

Responsibilities:

• Develop and execute a social media strategy for the brand.
• Assess and audit existing channels and all related content.
• Responsible for building and managing content calendars for all social channels.
• Ownership of content creation and copy across all social channels.
• Responsible for scheduling and publishing all social content.
• Daily management of community across all platforms including responding to DM’s and comments.
• Build and present monthly KPI reports.
• Deep understanding of all social platforms including IG, TT, FB, Snapchat, Pinterest, YouTube, Supergreat, Threads, etc.
• Prepare creative briefs for internal or freelance creative support, including launch content, ads, and brand videos.
• In partnership with the marketing and LT teams, support brands, founders, and retailers’ collaborative content, partnerships and contests.
• Collaborate with our influencer agency partners in growing community and diversifying our gifting outreach (Perfume Tok, Lifestyle, Amazon and retail affiliate partners).
• Act as day-to-day liaison between influencer agency and brand as it relates to contracts, timing of posts, providing content briefs and feedback, brand positioning, etc.
• Coordinate all product needs for influencer and tastemaker seedings.
• Support collateral sourcing.
• Network, promote and represent the brand at conferences and events.
• Scout and vet like-minded brand and founder partnerships and collaboration
• Effectively and efficiently respond to inquiries from incoming DM’s or emails and /or from L&S leadership.
• Execute, manage and maintain organizational worksheets tracking spend.
• Prioritize personal workload (and that of a given project) daily with a clear perspective of opportunity cost pros and cons.

Education and Experience:

• BS/BA in Marketing or related field.
• At least 3+ years of experience owning social management at an agency or in-house.
• Deep understanding of all social media platforms with a focus in TikTok, Instagram, YouTube and Pinterest.
• Excellent Copywriting skills.
• Content creation skills – someone who is comfortable creating content and who has experience creating content with minimal direction or guidance.
• Sound analytical skills and ability to use data to derive insights to inform tactics.
• Strong organizational skills, communication skills, attention to detail, and ability to multi-task in an entrepreneurial environment.
• Knowledge in social media best practices and creative best practices by platform.
• Ability to pivot quickly based on trends and performance of given content.

Additional Information:

• Salary commensurate with experience.
• Performance based bonus potential.
• Comprehensive benefits package available.

Company Overview:

Launched in 2015 and female founded, Lake & Skye is a fast-growing beauty company with offices in New York. We are a modern and conscious beauty brand and believe fragrance is a force for well-being. Our product line has won 9 beauty awards including Allure’s Best of Beauty. We are a unisex, vegan collection which includes fine fragrance, body and home and we take a holistic approach to create best-in-class products that elevate the everyday. For every order placed through the Lake & Skye website, one tree will be planted through our partnership with One Tree Planted. Lake & Skye is available at Ulta, Nordstrom, Blue Mercury, Free People and over 200 boutique doors within North America.

Tru Fragrance & Beauty is a team of brand creators, a partner for retailers, and a residency for founders and young beauty brands. We have fifty plus years’ experience in the vast fragrance, beauty and wellness space, delivering paramount creative capabilities, category management and logistical excellence. Each year we bring hundreds of innovative, profitable products to market with our diverse retail and brand global partners including Sephora, Target, Ulta, Lake & Skye, Undone Beauty, American Eagle, Urban Outfitters, and Marks & Spencer among others.

Our unmatched infrastructure allows us to craft and execute data-driven strategies as unique as each client, providing in-house services within ideation, global operations, retail and brand strategy, brand marketing, data intelligence, e-commerce and funding and portfolio management. Our team of in-house experts are extensions of our retail and brand partners, navigating the ever-evolving industry as one.

In addition to headquarters in New York and Chicago, our elite team of 80 is located in satellite offices in Los Angeles, San Francisco, Dallas, Boston, Miami, and London.

Create opportunity. Produce excellence. Scale smart. Design the future.