Wedderspoon Organic holds an intense passion for holistic health rooted in the rolling hills of New Zealand, where every flavorful drop of Wedderspoon Manuka honey is born. We work with master beekeepers to champion a sustainable, bee-first ecology and gentle harvest the way Mother Nature intended. The result is a wide and expanding portfolio of incredibly delicious and intensely wholesome food products made with one of New Zealand’s national treasures: Manuka honey.
Wedderspoon introduced the U.S. market to Manuka honey two decades ago and continues today as the #1 Manuka honey brand in America. And we’re just getting started. Most Americans are still discovering the rich flavor, silky texture, and enormous wellness benefits that make Manuka the most premium honey on earth. Our deep beekeeper and supply chain relationships lend us a distinct advantage in the market, including exclusive access to Organic-certified Manuka. We use it to make honey, honey drops, honey pops, lozenges, throat sprays, and more.
Wedderspoon was recently acquired in July 2024 by Florenz, a privately-owned collection of New Zealand-based health & wellness businesses that use scientific rigor to extract the restorative power locked within nature. Florenz is dedicated to purposeful innovation that empowers people to live healthier lives while bringing the best elements of New Zealand to the rest of the world. There are new and emerging opportunities to partner with and support the other Florenz sister brands in our portfolio as we pursue our mission together in the same markets across multiple categories.
This new phase of ownership under Florenz brings a concentrated focus to position the Wedderspoon brand for growth, primarily on digital channels and in retail stores, where we hold tremendous shelf space in over 70,000 points of distribution. Our brand and sub-category are growing fast and are on the cusp of discovery as the next great superfood–one that tastes sweet and amazing. Now is a special time to join the team and take the reins to drive significant growth with an innovative and ambitious mindset.
What Will This Position Do?
This role will lead our organic social media strategy and execution across platforms: Instagram, TikTok, YouTube, Facebook, Pinterest, LinkedIn, Amazon Inspire, and X.
Responsibilities include:
Lead organic social media strategy and calendar planning
Post content and manage social media calendar and platforms
Coordinate campaign planning/content across our marketing and sales teams
Monitor social media platforms for relevant trends and adjust our content plans
Create some social media content (video, imagery)
Oversee organic social media content creation with outside suppliers
Engage social platforms with community management comments and replies
Build efforts for organic social media audience and engagement growth
Regularly track and report organic social media performance metrics
What are We Looking For?
We need a social media maven who is an expert in key platforms, has a close pulse on trends, can produce and coordinate content, and has a passion for health and wellness.
Requirements for this position include:
Deep social media expertise, particularly on Instagram and TikTok
Track record of effective social media management in CPG, preferably food
Track record of audience and engagement growth on social media platforms
Ability to produce, edit, and publish content of various forms (video, image, copy)
Ability and experience managing sources of external content production
Highly organized with a bias for action
Passion for learning and development to rapidly evolve skills
Strong communication skills to collaborate with cross functional partners
Strong social media analytical skills
Ability to thrive working within a remote team
Bachelor’s degree
3-5+ years of experience in social media management
Ability to travel 5-10% of the time
What Else Do I Need to Know?
The Wedderspoon team primarily works remotely, and this specific role is available remotely across the United States. The role comes with a competitive salary and bonus structure commensurate with experience.
Our wide range of benefits include:
Medical and dental plans
401k match program
Annual performance bonus
Vacation time
An abundant supply of the world’s most valuable and delicious honey
Strong company roots in New Zealand (work travel there may be needed)
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Food & Beverages
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