Sr. Designer Marketing Communications

Building the people that build the world.

With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We’re a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.

This is a position with The Marley Company, a parent company which provides administrative support to the SPX Enterprises HVAC Heating businesses (such as WM Technologies, LLC, Marley Engineered Products, LLC, Patterson-Kelley, LLC) and includes all Weil-McLain® branded products.

How You Will Make An Impact (Job Summary)

SPX is a diverse team of unique individuals who all make an impact. As a Senior Graphic Designer, you will be responsible for the graphic design and development of multi-channel digital and print marketing communications and campaigns. This role will support initiatives for multi-product brands and work closely with other marketing team members to create, finalize, and distribute internal and external communications.

What You Can Expect In This Role (Job Responsibilities)

While each day brings new opportunities at SPX, your core responsibilities will be:

Develop and design multi-channel marketing content and ensure the messaging is effective and on strategy. The responsibilities break down into these specific areas:

• Research, design, and at times help write complex or specialized sales collateral that is effective and appropriate for the intended audience
• Develop and maintain digital and print graphic design concepts (e.g., art, color themes, photographs, web pages) to support the organization's image, identity, and brands with an equal eye on how content/copy contributes to the overall design and messaging strategy
• Understanding of journey maps, positioning statements and other key content creation methodologies that identify the voice of the customer and deliver brand value through marketing communications
• Create and oversee all graphic design assets needed during the commercialization process: graphic design, packaging design, photography, video, digital assets, websites, social media and in-store environments
• Create social media graphics using digital best practices across platforms with optimized images, video assets and scheduling and publishing platforms
• Manage day-to-day website maintenance and review of site content to ensure it meets the latest product and company standards
• Pull and review web analytics reports and provide follow-up recommendations for improving website traffic, lead generation, and marketing initiatives in general
• Assist Brand Managers and external agencies with the overall support of our SEO strategy and serve as an in-house resource with support of external resources
• Apply various marketing communication strategies to create an impression, raise awareness, and encourage a response by the target audience
  
  
  

Continuous Improvement is one of our leadership values and as such there is a focus on optimizing learning and results in the following ways:

• Assist in refining in-house marketing communications process and procedures and creative workflow of all projects with the Sr. Marketing Manager and respective Brand Managers of each business
• Help maintain marketing server file structure per documented procedures and adhere to existing file naming conventions to locate assets by product, document type and date.
• Guide graphic designers or vendors on adherence to this methodology so all assets can be placed where needed for future revisions
• Stay informed about marketing best practices, trends, and tools to be more effective and better resonate with target audience groups
• Collaborate with cross-functional teams to understand product and brand value props and positioning and curate content that resonates with respective target groups
• Participate in ways to enhance processes, procedures, and automation and work more effectively and efficiently
  
  
  

What we are looking for (Experience, Knowledge, Skills, Abilities, Education)

We each bring something to the table, and we are looking for someone who has:

Required Experience

• 8 + years of In-depth experience in Adobe Creative Suite including Photoshop, Illustrator, Premier Pro, and others
• Sold understanding of video and print production processes
• 6+ years in a similar role, preferably in a B2B marketing environment
• 6 + years in advanced graphic design and content curation experience with a solid understanding of how copy and design create meaningful messaging to target audience segments
• 6+ years of experience working on a marketing team
• Strong people and teamwork skills are required to ensure and understand value propositions and input from other stakeholders to develop and update written and visual communications
• Excellent people skills working with MarCom team and with other key stakeholders
• Team player: Possesses a strong sense of teamwork and collaboration skills. Good at working closely with others to finalize creative messaging
• Demonstrated ability to work in a large, matrix organization and collaborate with multiple internal stakeholders
• Ability to articulate ideas and concepts and provide recommendations and rationale on approach
• Strong written communication and presentation skills
• Able to see a creative project from idea conceptualization through to final execution
• Self-motivated with the ability to work effectively both independently and on cross-functional teams under tight deadlines
• Possesses production techniques and should be able to coordinate with vendors
  
  
  

Preferred Experience, Knowledge, Skills, And Abilities

• 2 + years of CRM experience a plus, specifically in HubSpot, MS D365 or both along with an understanding of CRM/CMS automation platforms for lead nurturing, and triggered workflows
• Preferred experience developing and setting up user journeys and aligning key content with triggered real-time communications
• Preferred experience with Hootsuite, Sendable, Sprout, and other social media publishing platforms is a plus
• Preferred experience with a variety of MarCom Tech stack dashboards to help assess SEO and web traffic
• Advanced experience in video and print production processes and working with 2D and 3D models and files
• A combination of experience working in both corporate and agency-related work roles is preferred
  
  
  

Education & Certifications

• A bachelor’s degree in graphic design, Marketing, or Business is required
  
  
  

Travel & Working Environment

• Ability to occasionally travel to tradeshows and national sales meetings - up to 10%
  
  
  

How We Live Our Culture

Our culture is at the center of what we do and, more importantly, who we are. Our core values set a standard for how we manage ourselves, and our Leadership Model sets the standard for how we engage with each other. Whether you are an individual contributor or you lead a large team, each of us leads.

What benefits do we offer?

We know that the well-being of our employees is integral. Our benefits include:

• Generous and flexible paid time off including paid personal time off, caregiver, parental, and volunteer leave
• Competitive health insurance plans and 401(k) match, with benefits starting day one
• Competitive and performance-based compensation packages and bonus plans
• Educational assistance, leadership development programs, and recognition programs
  
  
  

Our commitment to embrace diversity to build a culture of inclusion

We value different backgrounds, experiences, and voices, and we are committed to challenging ourselves, openly communicating, and striving to improve every day. We believe in creating an inclusive work environment where everyone has a voice and is encouraged to realize their fullest potential.

We are an affirmative action and equal opportunity employer committed to making selection decisions without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other legally protected basis.