Spark Networks is a leading global dating company with a widening portfolio of premium & freemium apps, including Zoosk, JDate, Christian Mingle, Silver Singles, and Elite Singles. Formed in 2017 through the merger of Affinitas GmbH and Spark Networks, Inc., the company operates in 29 countries worldwide. As Spark continues to enhance its brands, we are growing our team with a Sr. Manager, Search Engine Optimization
Position Overview:
The Sr. Manager of Search Engine Optimization (SEO) is responsible for leading and managing our SEO initiatives to drive organic traffic growth, improve search engine rankings, and enhance the overall digital presence of the company. This role involves developing and implementing effective SEO strategies, managing an outsourced SEO vendor, and working cross-functionally with various teams to ensure the successful execution of SEO plans. The ideal candidate will have extensive experience in SEO, strong analytical skills, and the ability to work in a fast-paced, dynamic environment.
Responsibilities:
SEO Strategy Development: Develop and implement a comprehensive SEO strategy aligned with the company's overall digital marketing goals and objectives
Vendor Management: Oversee the performance of the outsourced SEO vendor, ensuring they meet deliverables, deadlines, and quality standards. Facilitate clear communication and provide direction to maximize vendor efficiency
On-Page and Off-Page SEO: Guide the implementation of on-page and off-page SEO techniques to improve website rankings and drive traffic. Ensure best practices in content optimization, meta tags, link building, and other relevant factors
Content Strategy Development and Optimization: Develop and optimize the content strategy to ensure it aligns with SEO goals, enhances user engagement, and drives organic traffic growth
Performance Monitoring and Reporting: Track, analyze, and report on key SEO metrics and performance against established goals. Utilize analytics tools to provide insights and recommendations for continuous improvement
Cross-Functional Collaboration and Coordination: Work closely with performance marketing, engineering, product, content creation, and web development teams to ensure cohesive execution of SEO strategies across all digital platforms
Industry Research and Trends: Keep abreast of the latest SEO trends, algorithm changes, and best practices to maintain a competitive edge
Requirements
Bachelor's degree in Marketing, Business, Communications, or a related field.
Master's degree or relevant certifications (e.g., Google Analytics, SEO certifications) is a plus
Minimum of 5-7 years of experience in SEO with a proven track record of successful SEO strategy development and execution. Prior experience managing outsourced vendors is essential
Strong understanding of search engine algorithms, keyword research tools, SEO software, and analytics platforms (e.g., Google Analytics, SEMrush, Moz)
Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to enhance SEO performance
Excellent project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines
Strong written and verbal communication skills to effectively collaborate with internal teams and external vendors. Ability to present complex information in a clear and concise manner
Demonstrated leadership capabilities with experience in mentoring and developing teams
Proactive and strategic thinker with strong problem-solving abilities and attention to detail
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs
Ability to work with and earn trust of product, engineering, marketing, and operations stakeholders.
Position Type/Expected Hours of Work
This is a full-time remote position
Remote team members must live and work in the United States (preferably EST). Approved Remote Locations are Connecticut, Florida, Georgia, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Utah, Virginia, and Wisconsin
Benefits
Medical Insurance Plan
Dental & Vision Insurance
Employer Paid Basic Life Insurance
401(k) Retirement Plan & Company Match
FSA, DCA, and Commuter Benefit Plans
Company Paid Holidays
Flexible Time off
Spark Networks is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our employees. Any hiring decision is based on qualifications, skills, abilities, and the specific needs of Spark Networks with regard to a given position.
See why Spark Networks employees love where they work: check out our Glassdoor reviews!
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Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Non-profit Organizations and Primary and Secondary Education
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