Sr. Marketing Analyst

Responsibilities

Integrate data and insights from multiple sources to drive holistic business recommendations and aid strategy development, ensuring a comprehensive understanding of user behaviors

Create and manage ongoing and ad-hoc reporting and analysis, translating data findings into strategic recommendations for improving user experiences and personalization campaigns

Elevate audience insights to inform testing initiatives and refine segmentation strategies, aiming to improve desire business outcomes across the entire customer journey

Clearly communicate actionable insights to stakeholders and executives through effective storytelling and data visualization

Provide advisement on measurement approaches for digital strategy campaigns, ensuring the establishment of levers to gauge success metrics effectively

Create and manage dashboards that highlight vital metrics, delivering comprehensive wrap decks to articulate insights and opportunities

Play a critical role in evolving measurement and reporting processes, setting new standards in analytical approaches to enhance overall effectiveness

Provide thought partnership on Business Intelligence (BI) and Analytics matters, acting as a strategic partner in guiding the organization towards data-driven decision-making

Requirements:

5-6 years of proven experience in marketing analytics, with a focus on behavioral data analysis

• Strong verbal and written communication skills, with the ability to synthesize sophisticated information and convey complex ideas in an accessible manner
• Experience in data work and are able to approach challenges with a strategic and analytical mindset, utilizing data as a primary driver for informed decision-making and problem-solving
• An intrapreneurial mindset, seeking out ways to continuously improve both what is produced and how work gets done
• Experience with Paid, Owned and Earned marketing channels
• Working knowledge of common marketing analytics tools, with an emphasis on web/mobile analytics (Google Analytics, Heap) and data visualization (excel, Microsoft PowerBI is a plus).
• An understanding of relational databases and supporting concepts; including granularity, keys, joins, and transformations.
• Familiarity with Google Tag Manager and basic web technology concepts