Vice President, Marketing + Digital Strategy

Luxe Interiors + Design is seeking a Vice President, Marketing + Digital Strategy to help develop and execute multiplatform marketing strategies to exceed the needs of our partners, help generate new business and amplify the Luxe brand. Additionally, the Vice President, Marketing + Digital Strategy will maintain brand image and messaging through the creation and distribution of promotional & sales materials. In support of this responsibility, the Vice President, Marketing + Digital Strategy will oversee a team of Marketing Managers and Coordinators.

They will manage day-to-day operations of the Marketing team, employing smart operations and continuing to find efficiencies in process by utilizing tools and technology to keep the department organized and the workload transparent to the leadership team.

The Vice President, Marketing + Digital Strategy will work on initiatives with the EVP + Managing Director, SVP, Operations, and other leaders. They will interface daily with the marketing team, sales team, digital team, events team and finance department.

Essential Responsibilities

• Works with sales leaders on developing custom concepts and programs via proposals to drive print, digital, and sponsorship revenue
• Works with leadership to execute new partnerships/sponsorships
• Collaborates with the Luxe leadership team and provides insight, guidance, and first-class execution of agreed to initiatives
• Responsible for all digital strategies and ultimate revenue performance
• Implements a cohesive marketing strategy for driving sales
• Enforces brand guidelines and principals across all communication
• Ensures that an effective, organized, and structured programming calendar exists
• Develops on-brand marketing and sales collateral including print and digital initiatives for the brand and working collaboratively with events team members on supporting experiential initiatives Responsible for the media kit and sales material updates, including planning ahead and being proactive on all
• Delivers on commitments made to the team
• Supervises and provides continual training to team members to create maximum efficiency and growth
• Proactively communicates with team members on performance, contribution, and company objectives
• Represents the brand in a leadership capacity at industry events, as needed

Competencies

The competencies required for individuals in this role are as follows:

• 5+ years’ experience in a senior marketing position with an emphasis on digital marketing expertise
• Possess knowledge and understanding of the luxury sector
• Maintain a keen understanding of marketing trends
• Strong written and oral communication skills
• Strong organizational skills and attention to detail
• A solution-oriented, innovative thinker, and proactive doer
• Possess the social and interpersonal skills required to effectively network within the design community
• Maintain open lines of communication with staff and counterparts
• Works efficiently through high volumes while meeting deadlines
• Deadline-driven while also flexible enough to pivot to new initiatives as they arise
• Accustomed to working within project management systems to allow for full transparency of work to leadership and within team
• Possess top-notch organizational and budget management skills.