Vice President Marketing

Seeking Skilled Growth Marketer as Vice President of Marketing for Entertainment/Hospitality Firm in DC-Metro Area

TorchLight Hire is looking for a top-notch Vice President of Marketing to drive maximum performance and results for an entertainment/hospitality company. The role will lead the strategy, development and execution of strategic marketing initiatives as well as corporate marketing and events across a variety of traditional and digital channels.

Location:

Onsite in Washington, D.C. metro area.

Candidates must have U.S. citizenship or a permanent residency card in the U.S. to be an eligible candidate for this opportunity.

Employment:

Direct Hire opportunity. Full-time job, 40-hours per week. Onsite in Washington, D.C. metro area for first 6 months; flexible work from home schedule thereafter.

Role responsibilities:

• Lead all marketing efforts, including brand management, events, messaging, and marketing strategy
• Work closely with senior leadership to develop successful lead gen and customer retention strategies and campaigns
• Work with sales leadership to define processes that improve marketing to sales hand-off, campaign results and achievement of KPIs
• Manage website analytics and updates to ensure accurate information, design modernization, SEO, and optimal user experience
• Develop marketing KPIs and manage all campaign analytics, testing, reporting
• Supervise and mentor marketing team and manage all marketing vendor and partner relationships
• Drive project-specific growth marketing efforts across digital and traditional platforms

Skills needed:

• 10+ years in a strategic/integrated marketing position with a focus on lead generation and sales enablement; agency experience a plus
• Expertise in developing and managing fully integrated lead gen and retention campaigns
• Demonstrated leadership and success creating and implementing integrated, multi-channel marketing, brand and communications strategies and campaigns
• Expertise across digital marketing tactics including social media, SEO, email and content marketing
• Strong analytical skills with ability to translate data into actionable recommendations
• High level of comfort working across and with all levels of the organization
• Exceptional written/verbal communications and project management skills
• Excellent project and people manager with ability to work in fast-paced environment

Salary: $150k-$180k, depending upon experience.