Vice President, Marketing - Auntie Anne's

The VP, Marketing is the senior marketing leader for the brand, developing and executing marketing strategies and programs to enable continued brand growth and profitability across multiple channels. The position focuses on increasing brand relevance, growing brand engagement and driving traffic to in-store and off-premise channels. The VP, Marketing inspires the organization by identifying consumer opportunities and rallying the organization to address both long and short term opportunities through sharpened positioning of the brand as well as focused innovation. He/She serves as the expert on actionable consumer insights and the development of consumer focused strategies and tactical plans that drive sales and traffic momentum. The role will is accountable for calendaring the annual consumer plan to achieve sales, traffic and EBITDA objectives and is also accountable for developing strong cross functional teams across Ops and Marketing to ensure high levels of execution. The VP, Marketing will provide requirements for demand generation tools as well as lead the brand level execution of demand generation capabilities developed by Shared Services.