Vice President Marketing - MUST HAVE B2B Experience

Vice President, Marketing

MUST HAVE B2B Experience. Food Industry experience a plus.

The Vice President, Marketing will play a pivotal role in driving awareness, brand, revenue, and valuation, setting the strategy and executing on the vision for the Company's market positioning, awareness with key stakeholders - internal and external, and product marketing. As a member of the leadership team, this role is a senior position, directly reporting to the Chief Development & Marketing Officer, and is expected to lead the Marketing function, be a do-er and a manager, and level-up the company’s capabilities.

You and your team will work collaboratively with many functions across the organization, including the CEO and President, the Executive Leadership Team, the Business Development team, the People & Culture team, and other stakeholders.

To be successful in this role, you must have a strong blend of creativity and business acumen, be able to drive direction and execution that ladders to financial and strategic goals, be outcomes-driven, and be able to serve an organization while also setting strategic directives. Excellent communication skills - written and verbal - are essential, to get what you need, drive results, and build credibility with the teams in a collaborative, constructive, and energizing way.

Responsibilities include:

Marketing

• Build and manage the Marketing team
• Own the Company's brand - positioning, lexicon, hierarchy, and implementation
• Develop marketing strategy, laddering up to company-level KPIs and 6-12-18mo goals
• Drive visibility with key external stakeholders including investors, industry leaders, and customers. This includes managing our external comms firm and any other vendors
• Professionalize the function at the Company, including implementing standard processes, documentation, and reporting.
• Build robust sales marketing materials, processes, and support.
• Develop and measure metrics for success.
• Engage with outside vendors and stakeholders, including investment banks, agencies, production companies, and associations.

Creative

• Manage the Creative team, setting priorities, processes, and direction; adhere to budget and make requisite tradeoffs
• Ensure alignment of creative with overall Company brand, and consistent implementation across all touchpoints
• Build flexible and usable toolkit for rest of organization to create leverage while maintaining brand integrity
• Collaborate with Business Development and Product Development teams to set processes for customer needs fulfillment
• Support the creation of presentations to critical external stakeholders, including bankers, potential customers, etc.

Skills and Requirements

• B2B marketing experience required
• Demonstrated ability to drive results with measurable outcomes
• Acute attention to detail
• Exceptionally strong, structured organizational skills with ability to appropriately prioritize to drive outcomes and hit deadlines
• Excellent communication skills - both written and verbal - to effectively and quickly build consensus and spur action
• Strong executive presence and judgment, with an ability to influence others and drive to results and outcomes
• Willingness and ability to “build while you run” and an excitement to work in a fast-paced, high-growth, and rapidly evolving organization

Experience / Education

• Min. 15 years of expert-level experience managing B2B Marketing teams and/or functions at a large and/or rapid-growth company or large federated non-profit with multiple stakeholders
• Bachelor’s degree required; MBA preferred (or commensurate experience)
• 10-years people management experience
• Experience driving measurable results aligned with company goals
• Demonstrated ability to confidently manage multiple, cross-functional initiatives independently and collaboratively to deliver results
• Ownership and execution of creative and marketing initiatives
• Success in fast-paced, ambiguous environments

What We Offer

• Comprehensive benefits package for full-time employees including medical, dental, vision, pet insurance and legal insurance
• 401(k) with company match that is immediately vested
• Life and ADD insurance
• Unlimited paid time off (for salaried positions)