Vice President of Communications
Boyne Resorts
Petoskey, MI
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Overview
The Vice President of Communications will be responsible for leading communication initiatives that support Boyne Resorts' mission and business goals. This executive role involves overseeing internal and external communications, media relations, crisis management and public relations at the corporate level and across Boyne’s portfolio of resorts. The position reports to the Chief Marketing Officer and may be based at a resort or remote.
Responsibilities
The Vice President of Communications will be responsible for leading communication initiatives that support Boyne Resorts' mission and business goals. This executive role involves overseeing internal and external communications, media relations, crisis management and public relations at the corporate level and across Boyne’s portfolio of resorts. The position reports to the Chief Marketing Officer and may be based at a resort or remote.
Responsibilities
- Develop and execute comprehensive communication strategies for Boyne Resorts to support corporate and cross-resort initiatives that align with business objectives.
- Provide leadership and support for resort communications teams as a subject matter expert across multiple disciplines and facilitate collaboration and knowledge sharing among teams.
- Lead professional development and training programs for resort communication teams.
- Identify and manage global systems and platforms as they relate to communications.
- Oversee crisis communications planning and management across resort portfolio and take lead role for corporate and global needs.
- Manage external communications at the corporate level including public relations, media relations and social media initiatives.
- Collaborate with resort communication teams to ensure resort-level communications are consistent with their respective resort brand identities and are aligned with marketing strategies.
- Act as company spokesperson and manage executive communications at the corporate level.
- Develop and manage internal communications channels and initiatives at the corporate level and across resorts, working in collaboration with human resources.
- Lead customer insight programs including management of guest surveys and related communication efforts, supporting resort teams.
- 10 or more years of experience in corporate communications or public relations, with at least five years in a leadership capacity.
- Experience in the ski, hospitality, tourism or outdoor recreation industries preferred.
- Experience working with senior leadership and cross-functional teams in a matrix organization.
- Excellent written and verbal communication skills.
- Strong media relations and crisis management experience.
- Bachelor's degree in Communications, Public Relations or related field
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Seniority level
Executive -
Employment type
Full-time -
Job function
Marketing, Public Relations, and Writing/Editing -
Industries
Hospitality
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