Vice President of Digital Marketing
Vice President of Digital Marketing
The Fesco Group
Brooklyn, NY
See who The Fesco Group has hired for this role
The FESCO Group (www.thefescogroup.com_
Vice Presidentof Digital Marketing
For the past six decades, The FESCO Group has become is a top international manufacturer of consumer electronics with over 3,000 products and 15 leading brands... including Car & Driver, Perry Ellis, Bella Ciao, Epilady, ChargeWorx and Coby Audio. We are now looking to aggressively build up our eCommerce business, Social Media reach, and B2B Beauty Category sales.
Reporting to our Senior Management Team & CEO, our new VP of Digital Marketing will develop, implement and oversee our long-term digital marketing strategy and short-term advertising initiatives. This role requires enhancing brand / product awareness, driving traffic to the company's website (including stand-alone,DTC brand websites), daily management of social media channels and generating eCommerce and B2B sales.
(Thispositionis a fully on-site role, at our East Williamsburgh / Brooklyn, NY office. Additionally, we do not have the budget for this position to relocate candidates to our area, nor sponsor any necessary work visas.)
Primary Responsibilities:
I3lSvw0ma5
Vice Presidentof Digital Marketing
For the past six decades, The FESCO Group has become is a top international manufacturer of consumer electronics with over 3,000 products and 15 leading brands... including Car & Driver, Perry Ellis, Bella Ciao, Epilady, ChargeWorx and Coby Audio. We are now looking to aggressively build up our eCommerce business, Social Media reach, and B2B Beauty Category sales.
Reporting to our Senior Management Team & CEO, our new VP of Digital Marketing will develop, implement and oversee our long-term digital marketing strategy and short-term advertising initiatives. This role requires enhancing brand / product awareness, driving traffic to the company's website (including stand-alone,DTC brand websites), daily management of social media channels and generating eCommerce and B2B sales.
(Thispositionis a fully on-site role, at our East Williamsburgh / Brooklyn, NY office. Additionally, we do not have the budget for this position to relocate candidates to our area, nor sponsor any necessary work visas.)
Primary Responsibilities:
- Set digital marketing strategies using all necessary methodsand instruments (e.g. brand websites, Amazon tools, PPC, emails, social media (TikTok, Facebook, Instagram, Twitter, Google/YouTube), SEO Optimization, Google Analytics, podcasts, vlogs, blogs etc...)
- Createa unique social strategy (paid / organic) across all digital platforms with the goal of driving meaningful social media engagement, increasing brand and product awareness, and generating significant audience growth
- Will drive creative strategy and lead the team in developing edgyand creative content that embodies our brands voice, storylines, value and overall aesthetic
- Develop monthly content calendars inclusive of all key product launches, culturally relevant moments, and branded content series (all platforms)
- Propose real-time content based on social media trends and relevant trending conversations
- Continuously improve content concepts by analyzing performance metrics (KPIs), evaluating ROI, assessingcompetitors’ social and digital landscape, and embracing the latest features across various digital platforms
- Optimize the user experience on the company's websites and assisting with the landing page creation
- Researching and tracking consumer purchase behavior
- Build a function and a team
- BA in digital marketing, marketing, advertising or related discipline
- At least 5+ years of recent and expert knowledge of, and experience in,digital marketing, social media, digital content creation and brand marketing withinthe hard-goods consumer products industry (consumer electronics preferred)
- Demonstrated experience and success in Consumer Products and "Hard Goods" an absolute requirement
- Experience in brand marketing analytics, andin u sing web analytictools
- Experience working in a fast-paced, collaborative team environment
- Possesses strong project management skills, managingmultiple projects at once while meeting deadlines
- Excellent oral and written communication skills, as well as ability to present and explain technical and business information in a way that establishes rapport, persuades others, and gains understanding
- Must have a high degree of motivation and work well both as an individual and within team environment
- Familiarity with reading and interpreting social listening and digital analytics
I3lSvw0ma5
-
Seniority level
Director -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Internet Publishing
Referrals increase your chances of interviewing at The Fesco Group by 2x
See who you knowGet notified about new Vice President Marketing jobs in Brooklyn, NY.
Sign in to create job alertSimilar jobs
People also viewed
-
VP, Brand Strategy & Operations
VP, Brand Strategy & Operations
-
Chief Marketing Officer
Chief Marketing Officer
-
Director, Integrated Marketing - AR
Director, Integrated Marketing - AR
-
Director, Brand Strategy - Private Brands
Director, Brand Strategy - Private Brands
-
Digital Director
Digital Director
-
Director, Marketing Strategy - Beauty
Director, Marketing Strategy - Beauty
-
Chief Marketing Officer
Chief Marketing Officer
-
Director of Marketing
Director of Marketing
-
Head of Growth
Head of Growth
-
Director, Marketing Strategy- Beauty
Director, Marketing Strategy- Beauty
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More