Vice President of Interactive Marketing

WE’RE CHANGING ENTERTAINMENT. COME JOIN US.

We’re always looking for talent that believes in having fun. At PENN Entertainment, you’ll get to be a part of an exciting industry, where the days and nights are fast paced. You’ll work with an incredibly diverse set of co-workers driven by their enthusiasm for helping people find and have more fun. You’ll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities.

Click HERE to learn more about our Day 1 Benefits, 401k Program, Company Perks, Career Opportunities, Advancement Programs, Scholarships and more!

WE LOVE OUR WORK.

The Vice President of Interactive Marketing serves as the marketing leader for our wholly-owned interactive division (theScore and PENN Interactive). This individual will develop and lead brand positioning, promotional strategy, and guest acquisition and retention initiatives for the online division in collaboaration with corporate partners. This position is remote (within the United States) and requires icasino experience.

The following and other duties may be assigned as necessary:

• Manage marketing strategy for PENN’s interactive products including the Score, The Score BET, ESPN BET, Hollywoodcasino.com and PENN Play social casino, including user acquisition, CRM, activation, cross-sell, brand development, affiliate, and new channels.
• Oversee marketing and partnership activities with PENN corporate marketing, external partners, PENN interactive marketing and operations.
• Oversee promotional strategy and activities to drive acquisition and retention across the various interactive products.
• Responsible for developing the annual strategic marketing plans for interactive products.
• Partner with insights, product and trading teams to ensure the voice of the customer is represented.
• Collaborate with ESPN and corporate marketing to advance the ESPN BET brand.
• Responsible for growing new customer base and developing loyalty among interactive consumers.
• Partner with PENN marketing to ensure PENN Play loyalty program is best positioned to offer meaningful rewards and benefits for the interactive consumer.
• Responsible for the overall integrity of daily operations, offers and customer database information.
• Responsible for ensuring the compliance with all regulatory compliance within area of responsibility and reporting potential issues to Executive Management.
• Maintains strict confidentiality in all departmental and company matters.
• Other duties as required.
  
  

BRING US YOUR BEST.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be at least 21 years of age.

• An MBA, or equivalent, with a background in marketing, icasino and sports betting.
• 8+ years of casino, icasino and sports betting marketing experience.
• 5+ years of direct management experience with demonstrated success leading and motivating teams as well as managing cross-functional teams.
• Outstanding communication and presentation skills.
• Demonstrated ability to build relationships at the C-level and manage complex cross- functional initiatives with minimal direction.
• Strong understanding of revenue and profit metrics and marketing KPIs.
• Solution-focused based on business needs; willingness to develop alternatives.
• Ability to roll up your sleeves and do what it takes to help your team win.
• Must be a self-starter, a team player and driven.
• Ability to execute against defined objectives both tactically and strategically.
  
  

STAY IN THE GAME. FOLLOW US.

We’ve grown to become the most innovative omnichannel provider of entertainment experiences, thanks to our 12 retail brands representing 43 destinations across North America, online gaming via Barstool Sportsbook and theScore |BET.

Being an industry leader means more than being a purveyor of fun. We are also committed to values like diversity and sustainability — for our community, our team members, our vendors, and our planet.

We're changing entertainment. Follow us.

Equal Opportunity Employer