Vice President of Marketing
Vice President of Marketing
Jacuzzi Group
United States
See who Jacuzzi Group has hired for this role
The VP of Marketing will be essential in the overall success of the Jacuzzi Bath Remodel company owned stores. The VP Marketing will contribute to the goals and the success of the company by developing and executing the marketing and lead generation plan to achieve projected sales and profitability targets
Essential Functions:
- Responsible for effectively communicating Marketing's role and vision throughout the entire organization
- Provide direct leadership to three teams within the Jacuzzi Bath Remodel marketing organization; the local marketing, contact center, and field marketing teams
- Work alongside company executives to formulate marketing budget plans on a monthly, quarterly, and annual basis, incorporating lead generation strategies and sales forecasts
- Develop, craft, and deliver comprehensive reports on key performance indicators (KPIs) pertaining to marketing and lead generation
- Advance our field marketing technology systems by working collaboratively with teams to identify enhancements and execute innovative solutions that bolster marketing initiatives and yield measurable outcomes
- Aim to exceed company sales projections while effectively managing budget
- Experience in strategizing and controlling advertising budgets
- Evaluate performance against projections regularly, ranging from quarterly to daily. Make necessary adjustments to ensure projected sales targets are met
- Work closely with sales leadership to generate a steady stream of high-quality appointments that can be efficiently converted into sales
- Develop a multi-faceted digital lead generation machine including website, SEO, PPC, Social, Email, and OTT
Requirements
- Bachelor's degree in Marketing, Communications, Business or related field
- 10+ years of experience managing Marketing AND Lead Generation teams
- Proven ability to lead a nationwide, multi-site, marketing strategy.
- Must have experience with Traditional Marketing, Digital Marketing, Field Marketing and Contact Centers.
- Proven track record in creating and delivering successful and cost-effective direct response marketing campaigns
- Previous experience in the home improvement industry is a plus!
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
-
Seniority level
Director -
Employment type
Full-time -
Job function
Marketing -
Industries
Non-profit Organizations and Primary and Secondary Education
Referrals increase your chances of interviewing at Jacuzzi Group by 2x
See who you knowGet notified about new Vice President Marketing jobs in United States.
Sign in to create job alertSimilar jobs
People also viewed
-
SVP Marketing
SVP Marketing
-
Chief Marketing Officer - Home Services
Chief Marketing Officer - Home Services
-
Director of Partner Marketing
Director of Partner Marketing
-
Vice President of Marketing
Vice President of Marketing
-
Director, Brand Marketing
Director, Brand Marketing
-
Vice President Marketing
Vice President Marketing
-
Marketing Director
Marketing Director
-
Senior Director of Marketing and Communications
Senior Director of Marketing and Communications
-
Vice President, Corporate Marketing
Vice President, Corporate Marketing
-
National VP, Brand Marketing
National VP, Brand Marketing
Similar Searches
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More