Vice President of Marketing & Communications

Reporting directly to the CEO, the Vice President of Marketing & Communications (VP) is responsible for leading Out & Equal’s creativity and energy to advance Out & Equal’s mission. Collaborating with the CEO, the VP will guide the organization through strategic marketing activities and oversee consistent and authentic brand and messaging standards throughout the organization to foster prospective and current stakeholder engagement.

Highlighted responsibilities include, but are not limited to:

Strategic Marketing Leadership:

• Manage the marketing/communications department, its operations, and staff to ensure all communication channels are leveraged to disseminate organizational information and key messages. Promote and enhance brand awareness, monitor the effectiveness of projects, and identify opportunities to support new revenue streams.
• Collaborate across leadership levels to develop strategies and guide the organization in executing cross-functional, revenue-generating projects.
• Develop annual marketing and communication strategies to drive thought leadership, while anticipating issues and threats to the brand and reputation. Use a mix of marketing channels with an understanding of how and when to implement them to achieve marketing objectives.
• Oversee the development and execution of cross-functional marketing campaigns that drive awareness and engagement, including establishing and tracking metrics. Maintain brand integrity across internal and external marketing and communications efforts.

Community and Partner Engagement:

• Partner closely with the Executive Leadership Team to inform the development of content messaging, campaigns, and experiences that activate current Partners, prospects, and other strategic partners.
• Partner with the Creative Director and Communications Director to develop and execute cohesive, innovative content and communications strategies that align with O&E’s vision and business objectives across multiple platforms.
• Partner with the Revenue & Growth team to conceive of impactful proposals to identify new revenue streams, participate in brand partner calls, and share responsibility for annual revenue goals.

Innovation and Technology:

• Leverage new technologies to deliver compelling and effective messaging, ensuring the organization remains at the forefront of communication trends and effectively engages its target audience.

Communications and Content Management:

• Partner with the Creative Director and Communications Director to ensure the development and execution of cohesive, innovative strategies that align with the brand’s vision and business objectives across all platforms.
• Develop, lead, and deliver integrated internal communications and engagement campaigns to drive ongoing awareness and education of strategic priorities, programs, and initiatives.
• Partner with the Chief Programs Officer to oversee content planning and calendar, including media and cultural partnerships.

Budget Oversight:

• Oversee and manage the Marketing & Communications budget, providing accurate projections and tracking progress against targets.

Candidate Profile

Out & Equal firmly believes that everyone has the potential for success and recognizes a range of skills and experiences that complement our fast-paced, growing organization’s marketing and communications function. Successful candidates will demonstrate these fundamental qualities, skills, and characteristics:

Mission Alignment

A seasoned leader, the next VPMC fully embraces Out & Equal’s mission, values, and culture. They leverage inclusive marketing best practices, methodologies, and technology to develop comprehensive, results-driven programs that are inclusive, equitable, and reach global audiences. A strong supporter of DEI, they ensure that marketing and communications strategies reflect and amplify the voices and needs of a diverse workforce. Committed to creating campaigns that resonate across cultural and demographic lines, they ensure that audiences feel seen and valued. Excited by the opportunity to build O&E’s marketing function and infrastructure, they thrive in high-growth environments, lead through influence and example, and embed inclusive marketing and communication principles into all aspects of their work.

Strategic Leadership and Planning

The next VPMC brings exceptional strategic leadership in developing and executing integrated marketing and communications plans that drive organizational goals. By leveraging data-driven insights, they craft forward-thinking campaigns that elevate brand visibility and engagement across diverse platforms. They excel in resource allocation, budget management, and cross-functional collaboration, ensuring that marketing efforts are both cost-effective and impactful. They stay ahead of market trends and leverage emerging technologies, all while ensuring that marketing strategies are inclusive and reflective of the audiences they serve.

Brand Marketing and Marketing

An experienced brand manager and marketer, the VPMC brings a proven track record of developing and executing strategies that elevate brand presence and drive engagement across diverse platforms. They consistently ensure brand consistency and integrity across digital media and event marketing, use data-driven insights to create campaigns that resonate with diverse audience, and collaborate with senior leaders to ensure brand consistency and integrity across all platforms, from digital media to event marketing, while leveraging data-driven insights to craft targeted campaigns that resonate with and activate current and prospective partners. A lifelong learner, they identify and adopting emerging trends and technologies to ensure that their organization’s brand remains innovative and relevant in a rapidly evolving and highly competitive landscape.

Communications

The next VPMC brings demonstrated success in managing organizational communication efforts, ensuring that all external and internal messaging is aligned, impactful, and reflective of the organization’s mission, vision, and commitment to DEI. They successfully create and disseminate high-quality content that supports thought leadership and enhances visibility externally, drive communication strategies that foster a cohesive and informed internal culture, keep employees engaged and informed, and support organizational alignment with strategic priorities. Through effective use of various communication channels, they ensure that their messaging reaches and resonates with a wide range of collaborators, partners, and supporters.

Collaboration and Partner Engagement

A highly collaborative leaver, successful candidates bring a proven track record of successful collaboration with executive leadership, cross-functional teams, and external partners. Their ability to build and nurture relationships consistently results in cohesive, effective campaigns that drive engagement and align with the organization’s mission and objectives. By prioritizing strong partnerships, they consistently foster high levels of activation among key collaborators, partners, and allies.

Additional qualifications include:

• A bachelor’s degree in English, Journalism, Communications, Marketing, or a related field is required. An advanced degree is preferred.
• Demonstrated success in the field of communications and brand and performance marketing, with a career trajectory that shows progressive leadership responsibility.
• Experience in strategic planning and execution, with a proven ability to translate data and insights into actionable strategies.
• Ability to motivate teams to produce quality materials within tight timeframes while simultaneously managing several projects in a high-demand environment.

Compensation & Benefits

Salary is competitive and commensurate with experience. The salary range for this role is $180,000 - $200,000 with a generous benefits package. Highlighted benefits include four weeks’ paid vacation in addition to 10 office holidays and sick leave; fully employer-paid medical, vision and dental insurance for staff members; FSA and commuter benefits; EAP; life and disability insurance; and 401k plan with employer match and a 6% safe harbor contribution after one year.

Contact

Koya Partners l Diversified Search Group has been exclusively retained for this engagement, which is being led by Malissa Brennan. Submit a compelling cover letter and resume by filling out our Talent Profile. All inquiries are strictly confidential.

Koya Partners l Diversified Search Group is committed to providing reasonable accommodation to individuals living with disabilities. If you are a qualified individual living with a disability and need assistance expressing interest online, please email NonprofitSearchOps@divsearch.com. If you are

selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.

Providing a welcoming and inclusive workplace for all is at the heart of Out & Equal’s mission, and we are committed to maximizing the diversity of our organization through our hiring practices and the values we bring to our work every day. We strongly encourage people of color, trans and nonbinary people, people with disabilities, and women to apply for open positions. Out & Equal complies with all applicable federal, state, and local laws governing nondiscrimination in employment.