VP, Loyalty & Payments (Remote)
The Vice President of Loyalty and Payments is responsible for developing the strategic direction and flawless execution of the Belk loyalty program and payment initiatives.
This role will work closely with leadership to innovate, develop and refine ideas and campaigns to deliver upon our company goals, sales targets, customer engagement and strengthen customer retention efforts.
Additionally, this person owns, drives and oversees the credit-card based loyalty program to build and maintain customer loyalty in partnership with Synchrony Financial.
Job Functions
Advanced
Minimum Education & Experience
SVP, Chief Marketing Officer
Supervises
2 Directors
Accessibility Guidelines
Belkcareers.com is committed to making the on-line application experience easy and accessible to individuals with disabilities. We are constantly making improvements to comply with the spirit of the "Americans with Disabilities Act," and the Web Content Accessibility Guidelines. If any of the information on the belkcareers.com website is not accessible to you due to a disability, please contact us via email at HRSharedServices@Belk.com. Please provide the location of the inaccessible information and the format you wish to have the information presented and we will be happy to send it to you, either via your email address or a separate mailing address you provide. If you prefer, you may contact one of our friendly Shared Services representatives at 1-800-588-3700 and we will be happy to assist you with the application process.
We Are An Equal Opportunity Employer
Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.
#IND3
#REMOTE
This role will work closely with leadership to innovate, develop and refine ideas and campaigns to deliver upon our company goals, sales targets, customer engagement and strengthen customer retention efforts.
Additionally, this person owns, drives and oversees the credit-card based loyalty program to build and maintain customer loyalty in partnership with Synchrony Financial.
Job Functions
- Develop a strategic plan to identify specific customer opportunities, leveraging personalization that are informed by customer insights
- Optimize the loyalty strategy with an omni channel and customer focused mindset
- Develop, implement and assess loyalty strategies for our Belk Rewards+ loyalty program members with a focus on increasing credit card sales and penetration through lifecycle programs and driving new cardholder acquisition
- Oversee the team that leads loyalty and payments, offering robust recommendations and effectively articulating outcomes to cross functional stakeholders.
- Identify, develop and maintain high-level vendor and cross functional partner relationships including the management of the team at Synchrony that is dedicated to our Belk credit card program.
- Define, manage, and report on metrics that represent progress against loyalty and marketing goals
- Oversee the payment team that develops strategy and manages the company roadmap for the evolution of driving the gift card program and third-party credit profit through added sales and cost reduction.
Advanced
Minimum Education & Experience
- Bachelor's degree in Marketing, Business or a related degree required
- Relevant experience in customer focused marketing and analytical strategies
- 10+ years of proven experience developing, inspiring, and activating teams to deliver best in class efforts against key audiences
- 7+ years of loyalty program strategy experience and management, including a credit-card based loyalty program
- Senior leadership experience
- Retail experience
- Passion for driving and creating an engaging customer experience, while fostering loyalty among our customers
- Strong, motivating leadership effectively leading a team of professionals
- Entrepreneurial spirit and high desire to work with an innovative team as one of its leaders
- Proven ability to partner and communicate effectively with all levels of the organization
- Ability to interpret analytics, data and reporting and derive key insights to execute subsequent actions which drive customer loyalty
- Strong strategic thinking skills with ability to develop and implement actionable plans and strategic roadmaps to drive business results
- Ability to efficiently organize and maintain a cross-functional, team-based approach to initiatives with internal and external partner organizations in a fun and fast-paced environment - flexible, adapts well to change
- Available and able to travel
- Remote Work Frequency: Monthly
SVP, Chief Marketing Officer
Supervises
2 Directors
Accessibility Guidelines
Belkcareers.com is committed to making the on-line application experience easy and accessible to individuals with disabilities. We are constantly making improvements to comply with the spirit of the "Americans with Disabilities Act," and the Web Content Accessibility Guidelines. If any of the information on the belkcareers.com website is not accessible to you due to a disability, please contact us via email at HRSharedServices@Belk.com. Please provide the location of the inaccessible information and the format you wish to have the information presented and we will be happy to send it to you, either via your email address or a separate mailing address you provide. If you prefer, you may contact one of our friendly Shared Services representatives at 1-800-588-3700 and we will be happy to assist you with the application process.
We Are An Equal Opportunity Employer
Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.
#IND3
#REMOTE
-
Seniority level
Executive -
Employment type
Full-time -
Job function
Other -
Industries
Retail
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