VP, Marketing

Job Type

Full-time

Description

At Otelier, we put data and efficiency at the heart of hotel operations so hoteliers can return to hospitality. As the hospitality software behind every great host, we provide the tools to automate back-office tasks, streamline budgeting and forecasting, and offer crystal-clear insights into property or portfolio performance. Embrace the opportunity to be part of a transformative journey with Otelier, where we harness data to optimize operations, facilitate decision-making, and automate the mundane. This is not just a career — it's a chance to shape the future of hospitality, making data work for the industry, not the other way around.

The VP of Marketing at Otelier will lead a team of marketing professionals in content, digital and field marketing, demand generation, and marketing communications. This person will play a critical role in delivering on the company's go-to-market strategy and execution. Reporting directly to the CRO, s/he will be responsible for driving robust demand generation to support the company goals and financial targets, executing strategic campaigns, and solidifying Otelier's presence in the hospitality SaaS industry. With a recent rebrand, this person will leverage the company's new identity to further position it as a leading solution for hoteliers globally. To succeed in our organization, this candidate must possess a solid ability to execute; someone who is smart but humble, adaptable and decisive, optimistic but realistic, with a high ownership and partnership attitude and approach.

Responsibilities

• Lead and execute Otelier’s go-to-market strategy to drive demand generation and sales pipeline growth
• Own and manage marketing campaigns execution across digital marketing, social media, content, and events marketing
• Build and execute ABM programs working in partnership with sales to identify top target accounts in strategic industry segments
• Implement customer marketing demand generation programs that focus on up-sell/cross-sell opportunities
• Oversee team’s development and dissemination of collateral and content capturing core value proposition to enable and support the sales organization
• Analyze and report on key marketing metrics through the entire funnel and pipeline journey
• Optimize demand generation execution, by leveraging data to refine strategies and optimize marketing spend, ensuring high ROI across all marketing channels
• Collaborate with Product Marketing on the effective relay of customer value proposition, aligning messaging and marketing efforts with sales objectives
• Manage external partnerships, including agencies, PR, and creative vendors, to amplify Otelier's brand presence, in the industry
• Stay ahead of industry and market trends, bringing fresh ideas and innovative approaches to Otelier’s marketing efforts and go-to-market strategy
• Analyze, measure, forecast, and report on the impact of demand creation activities on sales pipeline and revenue targets
• Possess a solid understanding of the marketing Technology Stack, leveraging technology to drive effectiveness and optimize performance
• Consistently coach, train and develop the marketing team to drive efficiency and performance
  
  
  

Requirements

• 10+ years of B2B marketing experience in SaaS technology or software companies, with 7+ years in a demand generation marketing leadership role
• Proven track record of building and executing go-to-market strategies to drive growth across marketing functions
• Strong leadership and management skills, with demonstrated success mentoring and developing talent
• Strategic yet able to execute and effectively work cross-functionally
• Experience managing budgets, forecasts, and performance metrics effectively
• Positive, energetic attitude and initiative, with strong work ethic
• Exceptional communication and presentation skills
• Experience working with or within the hospitality industry is a plus
• Bachelor’s degree in business or marketing field required
  
  
  

What We Offer (US Benefits)

• A global workforce with flexible hybrid and WFH options.
• 401k Plan (Traditional & Roth) with company match.
• Flexible PTO policy to refresh & recharge.
• Comprehensive Medical, Dental & Vision plans for you and your dependents.
• Paid parental leave when expanding your family.
• Additional company paid benefits, such as LTD, STD, and life insurance to give you peace of mind for life’s unexpected moments.
  
  
  

This position offers a base compensation range of $180,000 to $220,000. This range represents the potential compensation for this role, with actual pay varying based on factors such as the location, skills, experience, and qualifications. Compensation may vary from the stated range. This information is provided to applicants in accordance with state and local laws.