VP of Brand and Creative

Bloomreach is the world’s #1 Commerce Experience Cloud, empowering brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that drive true personalization and digital commerce growth, including:

• Discovery, offering AI-driven search and merchandising
• Content, offering a headless CMS
• Engagement, offering a leading CDP and marketing automation solutions
  
  
  

Together, these solutions combine the power of unified customer and product data with the speed and scale of AI optimization, enabling revenue-driving digital commerce experiences that convert on any channel and every journey. Bloomreach serves over 850 global brands including Albertsons, Bosch, Puma, FC Bayern München, and Marks & Spencer. Bloomreach recently raised $175 million in a Series F funding round, bringing its total valuation to $2.2 billion. The investment was led by Goldman Sachs Asset Management with participation from Bain Capital Ventures and Sixth Street Growth. For more information, visit Bloomreach.com.

We are seeking a VP of Brand and Creative to elevate the Bloomreach brand, personality, and story across diverse audiences and multiple channels. This exciting opportunity allows you to push creative boundaries and differentiate our market-leading platform.

As the VP of Brand and Creative, you will lead our visual brand team, brand activation team, communications and content teams. You will collaborate closely with all departments (Marketing, Product, Revenue, People) to create and maintain a cohesive brand story and identity.

What You’ll Do:

• Create and execute Bloomreach’s brand strategy and foundation; lead the creative direction for visuals and messaging across the organization; work closely with marketing, sales, product, HR, and other departments to enhance the company's market presence.
• Serve as the brand gatekeeper and ambassador, ensuring excellence and consistency across all internal and external touchpoints.
• Launch compelling global brand campaigns that strengthen Bloomreach's unique positioning and align with brand awareness and business goals.
• Lead and inspire a team of designers and freelancers, promoting best practices, creative processes, design systems, and ideation.
• Apply holistic campaign concepts across various mediums (graphics, video, animation) and channels (web, promotions, content, email, events).
• Manage and collaborate with external vendors, agencies, freelancers, and oversee the brand budget.
  
  
  

Who You Are:

• 15+ years of experience leading teams in high-growth, product-led, B2B SaaS companies; experience in AI is a plus.
• An inspiring leader and systems thinker, capable of developing and executing a comprehensive brand strategy.
• Proficient in various styles and mediums, with the ability to communicate branding concepts and decisions to senior leadership and stakeholders.
• Experienced in building scalable design processes and frameworks.
• Skilled in managing projects with multiple timelines and expectations.
• Detail-oriented, problem solver, and trusted partner.
• Proficient with design tools (Adobe Creative Suite, Figma, Google Suite).
• Bonus: Experience in product/UX design is beneficial as you will collaborate closely with our product team.
  
  
  

Please include a link to your portfolio showcasing your work with your application.

The pay range actually offered will take into account a variety of potential factors considered in compensation, including but not limited to skills, qualifications, geographic location, accomplishments, experience, credentials, internal equity and business needs, and may vary from the range listed above.

Base Salary Range

$250,000—$280,000 USD

More things you'll like about Bloomreach:

Culture:

• A great deal of freedom and trust. At Bloomreach we don’t clock in and out, and we have neither corporate rules nor long approval processes. This freedom goes hand in hand with responsibility. We are interested in results from day one.
• We have defined our 5 values and the 10 underlying key behaviors that we strongly believe in. We can only succeed if everyone lives these behaviors day to day. We've embedded them in our processes like recruitment, onboarding, feedback, personal development, performance review and internal communication.
• We believe in flexible working hours to accommodate your working style.
• We work remote-first with several Bloomreach Hubs available across three continents.
• We organize company events to experience the global spirit of the company and get excited about what's ahead.
• We encourage and support our employees to engage in volunteering activities - every Bloomreacher can take 5 paid days off to volunteer*.
• The Bloomreach Glassdoor page elaborates on our stellar 4.6/5 rating. The Bloomreach Comparably page Culture score is even higher at 4.9/5
  
  
  

Personal Development:

• We have a People Development Program -- participating in personal development workshops on various topics run by experts from inside the company. We are continuously developing & updating competency maps for select functions.
• Our resident communication coach Ivo Večeřa is available to help navigate work-related communications & decision-making challenges.*
• Our managers are strongly encouraged to participate in the Leader Development Program to develop in the areas we consider essential for any leader. The program includes regular comprehensive feedback, consultations with a coach and follow-up check-ins.
• Bloomreachers utilize the $1,500 professional education budget on an annual basis to purchase education products (books, courses, certifications, etc.)*
  
  
  

Well-being:

• The Employee Assistance Program -- with counselors -- is available for non-work-related challenges.*
• Subscription to Calm - sleep and meditation app.*
• We organize ‘DisConnect’ days where Bloomreachers globally enjoy one additional day off each quarter, allowing us to unwind together and focus on activities away from the screen with our loved ones.
• We facilitate sports, yoga, and meditation opportunities for each other.
• Extended parental leave up to 26 calendar weeks for Primary Caregivers.*
  
  
  

Compensation:

• Restricted Stock Units or Stock Options are granted depending on a team member’s role, seniority, and location.*
• Everyone gets to participate in the company's success through the company performance bonus.*
• We offer an employee referral bonus of up to $3,000 paid out immediately after the new hire starts.
• We reward & celebrate work anniversaries -- Bloomversaries!*
  
  
  

(*Subject to employment type. Interns are exempt from marked benefits, usually for the first 6 months.)

Excited? Join us and transform the future of commerce experiences!

If this position doesn't suit you, but you know someone who might be a great fit, share it - we will be very grateful!

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of Bloomreach are considered property of Bloomreach and are not subject to payment of agency fees.