VP of Marketing

About Oryx Dental Software

Oryx Dental Software is the fastest-growing dental software company in the US. The Oryx system was created by a successful dentist and founder, Dr. Rania Saleh, who was frustrated by expensive, outdated, and inefficient software available at the time. Oryx software is modern cloud and mobile software  with a data-driven platform to manage everything around dental office practices. Leveraging data, integrations, and advanced dental expertise, we help our customers ensure a patient-centric approach with an increased  efficiency and simplification. We're taking an industry that needs some loving, and helping dentists and their staff to improve their results and enjoy their jobs more.

VP of Marketing Position Summary

We are seeking an experienced SaaS marketing leader with deep experience using high-quality educational content, strategic product marketing, and efficient demand generation to measurably drive new business. To be an excellent candidate, you'll have experience leading marketing at a B2B SaaS organization through a growth stage to $20M ARR. You’ll possess a unique ability to clarify complex ideas, build a productive team,  and combine your experience with data to focus on the most impactful marketing strategies.

Key Responsibilities

• Own the prospect journey from the development of targeted campaigns to lead hand-off to inside sales
• Grow qualified demos every quarter with an efficient budget
• Build reputation, credibility and awareness of Oryx Dental Software
• Lead efforts to acquire new B2B customers by developing and executing effective integrated marketing campaigns and lead generation strategies. 
• Drive top-of-funnel growth through digital inbound and account-based outbound marketing efforts across all channels—including website, digital advertising, email, paid industry programs, webinars, events, social media, direct mail, sponsorships, interviews, trade shows, and outbound BDRs.
• Lead our marketing operations and develop and implement strategy to build a scalable marketing engine. You’ll create plans, focus and prioritize tactics, and report on progress toward goals. You’ll also establish marketing goals based on past performance, market forecasts, and expected ROI. 
• Lead and develop a diverse team, including internal team members, contractors, and agencies; effectively managing resources for campaigns, events, digital advertising, creative development, and other projects.
• Coordinate closely with Sales, Product, CS and our CEO to share knowledge, gather insights and stay aligned on ideal prospects. 
• use deep customer knowledge to create messaging and campaigns that strongly resonate with our ideal customers, promote our product and increase our visibility in the market.

About you

• 5+ years in demand generation and marketing programs in B2B software 
• 3+ years in executive, managerial, or people leadership capacities
• Strong project manager with the ability to manage several workflows simultaneously
• Successful track record in creating and executing integrated campaigns
• Experience with managing digital ads (LinkedIn, Google, etc) and SEO execution
• Experience with managing ABM programs and platforms for targeting large dental groups
• Analytical mindset; ability to review metrics and make recommendations for improvements
• Excellent written and oral communication skills. Proven ability to communicate at many levels –conceptually and tactically – including strategies, messaging, plans, activities, metrics, etc.
• Creativity around how prospects and customers are engaged to feed A/B testing and continuous improvement
• Minimum 3 years of hands-on expertise with Hubspot
• Must be ambitious, curious, execution-oriented, supportive, and have a “can-do” attitude

If you're excited about transforming the dental industry , and want to be part of a team who is driving innovation and making a real impact on both dentists and patients' lives, then come join us in pushing the boundaries of modern healthcare.