VP, Account Based Marketing

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, audio, in-game, and digital out-of-home ads. We empower hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. StackAdapt was founded with a vision to be more than an advertising platform, it’s a hub of innovation, imagination and creativity.

We are looking for an experienced leader to join our team as VP, Account Based Marketing. Reporting to the CMO, this will be a new role in StackAdapt’s growing marketing organization to support StackAdapt’s revenue and growth strategy in Enterprise, Channel and New Markets. During this period of rapid growth, we are looking for a leader to be the connective tissue between revenue and marketing and own all 1:1 and 1:few marketing motions. You will be responsible for building, developing, and managing a world-class team of marketers within the organization, helping to inspire them to new heights, and developing their capabilities.

StackAdapt is a remote-first company, we are open to candidates located anywhere in North America for this position and encourage those from all backgrounds to apply.

What You'll Be Doing

• Build and execute the marketing and growth strategy for enterprise, channel and emerging verticals including ABM and event/field marketing efforts
• Own the relationship between revenue and marketing, supporting a large number of growth initiatives across the business
• This role will be measured by increased revenue within enterprise, channel, and core business with KPI’s including: # new target logos engaged, pipeline growth, win rate, deal acceleration, and marketing and revenue leader feedback
• Build a world-class ABM motion to open doors and drive growth within our most important accounts at scale
• Partner with marketing and revenue leadership to support full funnel efforts with focus on enabling the revenue team with everything they need to win
• Act as a subject matter expert and thought leader in programmatic advertising
• Bring a global mindset and look to for ways to leverage winning go-to-market (GTM) motions in North America to expand growth in APAC and EMEA
• Support event and field marketing strategy and deliver best in class experiences at scale
• Drive brand engagement and awareness within key accounts
• Accelerate opportunities through creative activations, messaging and revenue enablement
  
  

What You Bring To This Role

• Proven marketing leader who has built and scaled world-class functions through creative strategies, great communication, strong partnerships, and engaging culture
• Confident in scaling go-to-market (GTM) motions, supporting revenue teams to drive growth and personally owning ambitious revenue targets
• Prior leadership and working experience in ad tech, enterprise marketing, channel marketing and account based marketing will be critical for success in this role
• Domain expertise in building and executing world-class events and experiences that drive quantifiable revenue growth
• At least 10 years of experience in a people leadership position has given you a strong set of leadership skills, and a deep understanding of how to build a performance oriented culture
  
  

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Ad Age Best Places to Work 2024

G2 Top Software and Top Marketing and Advertising Product for 2024

Campaign’s Best Places to Work 2023 for the UK

2024 Best Workplaces for Women and in Canada by Great Place to Work®

#1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising