Web Content Manager

Brick Executive Search has partnered with an International Beauty Company . We are seeking a dedicated Web Content Manager who has strong expertise with website marketing, has partnered with developers and creative teams and is a data oriented team player with a passion for optimizing the UX for customers .

Responsibilities

• Update website content to improve UX and conversion rates
• Request, obtain, and launch content for campaigns including promotions, new product launches, sales, blog and PDPs
• Traffic, QA and troubleshoot as needed in partnership with Web Developer
• Install plug-ins as needed (e.g. for subscription plans), determine best landing page for various marketing channels to drive traffic to and manage the UX and maintain website ongoing
• Support campaign launch needs across additional marketing channels driving to the website, including EMail, SMS, Video Ads, Pop ups, Print Ads , Display Banner Ads, Amazon and other channels
• Work with creative team to request and obtain necessary creative assets for each campaign
• Organize campaign briefs, adding and sharing creative and copywriting direction with designers
• Develop marketing calendar, updating ongoing and managing execution and traffic needs for each campaign
• Compile campaign briefs with dates, offer details, target audience, messaging and supporting marketing channels
• Partner with cross functional teams, ensuring accountability to meet deadlines
• Monitor and analyze web traffic success metrics and campaign recaps
• Compile and share reporting ongoing, identifying solutions to improve traffic, bounce rates, sales,

Skills

• Strong technical expertise across website platforms and tools
• 2-4 years experience with Shopify or other Ecommerce platforms & tools (such as Shopify,
• Magento, Squarespace or WooCommerce)
• Coding experience a plus
• Experience managing Shopify Theme Editor and Google Tag Manager and installing plug-ins
• Ability to problem solve technical, process and partnership challenges as needed
• Excellent partnership and collaboration with developers
• Expertise with Ecommerce website best practices, industry benchmarks and familiarity with coding
• Understanding of industry benchmarks to meet goals
• Solid organizational skills, attention to detail, ability to multitask, manage deadlines and prioritize
• Excellent communication and accountability to seamlessly launch campaigns under tight timelines
• Ability to manage teams and multiple campaigns at once; familiar with project management tools such as Monday.com and Basecamp
• Comfortable pulling, consolidating and analyzing website traffic and user engagement metrics
• Familiar with KPIs and benchmarks for metrics including sales, ROAS, CVR, traffic, bounce rates
• Able to pull reporting via tools including Google Analytics, Shopify and Hotjar
• Given a small company size, responsibilities may expand beyond website marketing, including other marketing channels ( e.g.Email, SMS, Paid Media )