From the course: B2B Content Marketing Strategy: SEO Writing

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Writing B2B blog posts: Setup and preparation

Writing B2B blog posts: Setup and preparation

From the course: B2B Content Marketing Strategy: SEO Writing

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Writing B2B blog posts: Setup and preparation

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- [Instructor] I am so excited. It's finally time to put together everything you've learned and prepare to write a high quality B2B blog post. Let's pretend you are writing for a solar company and saw this article on their site. Your idea is to create a new B2B blog post discussing the benefits of solar panels for commercial buildings. Your first step is to see what's positioning for your topic idea, visit the sites, and consider how you could write a better post. If you want to take notes, you can write them down in the notebook section under course player. For example, here are the search results for the search term benefits of solar energy for commercial buildings. Then, you'd review the search results page and gather additional keyphrase and topic ideas. Write down any People Also Ask questions related to your topic, such as, "Are solar panels worth it for commercial buildings?" Next, scroll down Google search…

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