B2B Marketing Foundations
With Dina Shapiro
Liked by 666 users
Duration: 36m
Skill level: Beginner
Released: 6/30/2022
Course details
In this course, learn the key concepts and principles of business to business (B2B) marketing. Marketing expert Dina Shapiro explains what defines a B2B marketer, and how this type of marketing differs from business to consumer (B2C) marketing. Dina covers key concepts like: How to develop a comprehensive B2B acquisition plan, how to successfully leverage customer relationship management (CRM) processes, and how to effectively engage and connect with your customers.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Meet the instructor
Learner reviews
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David Darbyshire-Clarke
David Darbyshire-Clarke
B2B Marketing Manager | Growing commercial opportunities through targeted marketing that increases reach, visibility, engagement and conversion.
Contents
What’s included
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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