B2B Sales Strategy: How to Effectively Engage Executives
With Lisa Magnuson
Liked by 956 users
Duration: 39m
Skill level: Beginner
Released: 10/4/2022
Course details
Engaging executives is essential if you want to develop and close your top B2B sales opportunities and build client loyalty over time. Top level decision makers only spend time with salespeople who understand their priorities and add value for them during every interaction. In this course, Lisa Magnuson, a strategic sales expert, shows you how to leverage win themes—the areas where your prospect's priorities overlap with the strengths of your offerings—to gain executive receptivity when selling in a B2B context.
Skills you’ll gain
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Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 5 quizzes
- Learn on the go Access on tablet and phone
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