From the course: Customer Service Mastery: Delight Every Customer

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Promise

Promise

From the course: Customer Service Mastery: Delight Every Customer

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Promise

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- Method number 27 out of 30 for delighting your customers is to make a promise that you're going to look after them to remind people that you're doing a good job. So, the classic one is the John Lewis price promise where they promise that they will always be the cheapest. Nobody will ever be cheaper than them never knowingly undersold. And we will equal anybody else's price. And they always say that. So not only are they giving you a great service but they're reminding you that they're doing it and that's really the key. There are some fast food places where it says if we don't serve you within five minutes your meal will be free. And that's an amazing thing to promise. So better than just serving within five minutes to actually make that guarantee. I mean, that's really great, isn't it? There's a type of mattress that you can buy where they guarantee the quality. So not just the speed of service but the quality could…

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