From the course: Leading International Growth
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Classify business cultures
From the course: Leading International Growth
Classify business cultures
- Now that you know how to build your global mindset to ensure your business thrives in its foreign marketplace, you should be feeling a lot closer to being able to turn your expansion plan into a reality. Let's take that mindset a step further. Another productive way of building your global understanding is being able to describe business cultures, since this makes you even more effective when negotiating, influencing, and communicating with your foreign counterparts as you put your plan into action. One cross-cultural model is from Country Navigator, which has nine scales of 10 points each that fall within three themes, or categories. Relating, regulating, and reasoning. This model gives you the vocabulary to describe and measure the preferences of any business culture. Let's start with the three elements within the relating category, which is about how to interact with others. First is the task relationship continuum.…
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