Directly message anyone - LinkedIn Premium Tutorial

- [Instructor] InMails let you directly message any LinkedIn member, even those outside of your network. If you're looking for your next job, you can use an InMail to contact any hiring manager and express interest. If you're networking, you can use an InMail to message thought leaders or peers in your industry. No matter your professional goal, the ability to contact anyone outside your immediate network gives you a unique advantage. With a Premium Career subscription, you get five InMail credits per month. With a Premium Business subscription, you have 15 InMail credits per month. You can check how many InMail credits you have left at any time by clicking the Me menu and selecting Premium Features. So in this case, we can see that we have 15 credits remaining this month. So for example, let's say you're interested in finding a job at Microsoft. We'll type the company name here into the search bar. And we'll click the top result here. Then we'll go to the People tab where you can search for employees of the company by title, keyword, or school to find someone you can contact. For example, you could type "hiring" as a keyword to find hiring managers or scroll down to the People You May Know section where you'll find people you may already have a mutual connection with. A shared connection may make it easier to get the conversation going. Let's look at another example for networking where you may not have a specific company in mind. For instance, maybe you're a marketer hoping to network with other marketers. We'll type the word "marketing" into the search bar. And then we'll use the People filter to narrow the search results to professionals in that industry. When you find someone you'd like to contact, click their name to view their profile. To send a message, click the Message button. If you're not connected to this person, the message will cost one InMail credit unless they have the open profile feature enabled on their account, which this person does, which is why we see Free Message down here. But if they don't have the open profile feature enabled, it will cost you one InMail credit to message to this person. When sending an InMail, try to compose a thoughtful personalized message explaining who you are and why you're contacting them, but also be brief. When contacting someone you don't know, it's a good idea to browse their profile to understand their interests, experience, or recent activity. If their profile doesn't have much recent activity, consider using your InMail credit on someone who is more active on LinkedIn so there's a higher likelihood of a response. If your recipient responds, you'll get that InMail credit back before your credit's refreshed that month, and you'll be able to use it again to send another InMail message to someone else.