From the course: OMCA™ Certification for Digital Marketers Test Prep

Unlock the full course today

Join today to access over 24,000 courses taught by industry experts.

Reporting SEO measurement

Reporting SEO measurement

From the course: OMCA™ Certification for Digital Marketers Test Prep

Start my 1-month free trial Buy for my team

Reporting SEO measurement

“

- While it may make sense to constantly check your rankings, it can be a waste of time. I'm going to cover which reports to avoid and those that will help you improve your marketing. Here's the story. Years ago, measuring rankings was the main way results were measured. However, as search engines changed, the reports were less and less reliable. Unfortunately, rankings reports are a holdover from time past. Search engine rankings today are largely personalized. If you are logged into Google, your results will be different from someone who is an anonymous searcher. Another factor affecting the results is the searcher's location. Google changes the results based on where you are. So, if you're searching for dog obedience training in Omaha you'll get Omaha businesses showing up in your results. Not only that, your entire search history affects the types of results you will see. The more Google learns about you, the more…

Contents