From the course: OMCA™ Certification for Digital Marketers Test Prep

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Writing compelling paid search ads

Writing compelling paid search ads

From the course: OMCA™ Certification for Digital Marketers Test Prep

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Writing compelling paid search ads

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- [Narrator] The purpose of paid search is to get the click. Your ad is the bait, or the promise. It gets the attention of the person searching for that answer or information. There isn't enough space in the ad to provide a full sales presentation so it has to be fast, efficient, and compelling to move the user to the next stage of the process, the landing page. On the landing page is where the sale or conversion, is presented. Or where the promise you made in the ad is delivered. There are two methods of creating ads. The first is the automated option. DSAs, dynamic search ads. Provide your website or a choice of pages, and Google will take your content and create ads dynamically, or on the fly for related searches. The second is the manual option. Write and develop the ads yourself. You'll see a page that asks you to create multiple ad titles, multiple ad descriptions and assets. Different combinations will be used…

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