From the course: Product Management: Launching Your Product

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Build product credibility with engaging case studies

Build product credibility with engaging case studies

From the course: Product Management: Launching Your Product

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Build product credibility with engaging case studies

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- Picture it, your potential customer is on your website clicking around, researching and gathering information. They're on the fence trying to decide whether or not to buy your product. So how can you get them to make a purchase? The customer story, or case study, is here to the rescue. A case study is your product in action story. It identifies a problem, recommends solutions, implements action, and identifies factors that contributed to its success. Companies of all sizes and across industries use case studies to convince on the fence buyers to make a purchase for a product or service. To create a case study for your product, start by describing a problem and highlighting your solution in a way that resonates and connects with your market. International design and consulting firm IDEO has a formula for sharing case studies on their website. It draws the reader in from the beginning, highlighting the challenge and providing their solution for an outcome at the top of their case…

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