From the course: Product Management: Launching Your Product
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How to validate your product/market fit (PMF)
From the course: Product Management: Launching Your Product
How to validate your product/market fit (PMF)
- Want to really impress your team or higher ups? Tell 'em you can figure out how well a product will do even before the launch. With minimal resources, you can test the right messaging, and experiment to land on what motivates your customer, all before launching your product. Sound too good to be true? A great way to validate your product/market fit prior to launch is to create a landing page. A landing page is a standalone webpage created for marketing campaigns. It's where the visitor lands when they've clicked on an online advertisement or something similar. The page is created with a single, focused objective, known as the call to action. Your call to action may be a web form to collect data, like names and email addresses. Or it may be a simple button you press to purchase something. A great way to validate your product with minimal resources is to create a landing page, test multiple variations, and gather data and customer feedback along the way. Armed with insights from your…
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