From the course: Product Management: Launching Your Product
The ultimate playbook for product launch
From the course: Product Management: Launching Your Product
The ultimate playbook for product launch
- 80% of new products will fail. So what are the 20% that succeed doing right, and how can you ensure your product launch falls into the successful category? Companies that see their new product thrive did the strategic planning to make it happen. They went beyond creating a great product and built an amazing plan to launch it. I'm Karen Holst. I've successfully launched products and businesses in a variety of industries, from startups and small companies to large organizations and government agencies. Whether you're a product manager leading a product or an entrepreneur launching a new business, this course will help you create the ultimate product launch. We'll go through the launch strategies in steps. I'll provide the essential tools and resources to give you a playbook for your product launch. From identifying your product launch tasks and getting everyone in your organization behind it to creating strategies that will help grow your business, this course has it all. Join me in my LinkedIn Learning course and let's roll up our sleeves and get to work on your product launch.
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