Today, we're launching NoA Elevate as an extension to what we do at &Co. / NoA, as a response to the mounting challenges of fragmentation and inconsistency. The media market is fragmenting, and the opportunities for data-driven personalization are increasing. Both factors are leading to a growing need for content production among advertisers. And importantly that production needs are increasing more than budgets – resulting in a decrease in quality and consistency in outputs. This is a serious problem, as it is now well-documented that the combination of channel fragmentation and the erosion of consistency over the past 10 years has led to a significant decline in brands' advertising attention and sender identity, which in turn has led to a dramatic decline in advertising's ability to generate real business effects (such as increased market shares, increased penetration, or increased willingness to pay). Check it out, and ask Henrik Berglind, Nusha Haghighi or me for a demo. #creativity #collaboration
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Director Innovation & Customer Experience at Kantar. Intuitive, inventive & result driven leader who enjoys a good challenge
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